Proactive brokers will train their agents on how to demonstrate why they’re still needed in an increasingly AI-driven world, Derek Carlson writes. Continue reading
Most agents think they have a brand, but clients often see something different, marketing strategist Jennifer McAlpine writes. Use this quick 30-minute audit to determine whether your messaging is clear, memorable and aligned with what you truly do best. Continue reading
“Secret profit” can show up in everyday transactions. Summer Goralik and Troy Palmquist share how to disclose properly and avoid unforeseen consequences. Continue reading
Better Homes and Gardens Real Estate President Ginger Wilcox shares consumer trends and data insights to help boost your spring market strategy. Continue reading
More hustle won’t fix fundamental problems in your business, Josh Ries writes. Here’s how to diagnose (and cure) whatever’s holding you back. Continue reading
A series of economic shocks to the financial system has made it more clear than ever: You need to get a handle on your business and personal finances, trainer and author Bernice Ross writes. Continue reading
In this exclusive series on Inman, Windermere’s Principal Economist Jeff Tucker looks at the impact of the war on Iran and the Fed’s latest move. Continue reading
Last week, everyone in real estate was weighing in on coming-soon listings, Zillow Preview and shifting stances on pre-MLS visibility. Continue reading
Every agent reaches a point where growth slows down, Jimmy Burgess writes. Most assume they need a new strategy, but what they really need is a new perspective. Continue reading
Drew Thompson shares three tools that, together, cost about $50 a month and replace almost every other AI subscription you currently have. Continue reading