Tag Archives: Columns

Aristotle solved your prospecting problem 2,400 years ago

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Keith Robinson shares why smart agents still avoid the phone, and the simple system that beats “knowing what to do.” Continue reading →

Are we turning real estate professionals into gig workers?

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The future of real estate should be about elevating professionals who combine expertise, experience and technology to deliver a higher level of service, Lori Muller writes. Continue reading →

How to turn a lead magnet into a reliable pipeline: Part 1

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An effective real estate lead magnet lets you show competence, build trust and earn the next step without chasing, Josh Ries writes. Continue reading →

Will global upheaval tank the spring market? The Download

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Find out how the war in Iran, fuel shortages and other international uncertainty will affect the spring real estate market. Continue reading →

The 3-step framework that helps agents break out of a slump

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The actions that will help you break through a plateau align with a framework that has stood the test of time: ask, seek, knock, Jimmy Burgess writes. Continue reading →

Are we using AI to build our business — or replace it?

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What do we believe the role of a real estate professional truly is, Lori Muller asks, and what happens if we start replacing that role with something that was never designed to fulfill it? Continue reading →

How to stockpile pre-listings in a market that feels unpredictable

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Having real conversations and really listening is your best shot at being there when life changes force a sale and relocation, Chris Drayer writes. Continue reading →

After years of powering real estate, the MLS faces its biggest challenge

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Cooperation among brokers in a shared marketplace remains one of the most powerful ideas the real estate industry has developed, broker-owner Dennis Norman writes. Continue reading →

If real estate agents don’t matter, why are FSBOs at an all-time low?

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Real estate professionals aren’t just opening doors, Lori Muller writes. They are guiding people through one of the most complex financial and legal transactions of their lives. Continue reading →

What NASA’s Artemis II reveals about agents who go the distance

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The capsule’s name, Integrity, is what separates agents who build lasting careers from those who flame out after a few years, coach Darryl Davis writes. Continue reading →