Rezora IO wants to give real estate agents their time back

Founder Aidan Richards tells Troy Palmquist the company is not trying to replace the agent. It is trying to take one of the most repetitive, frustrating parts of the job and make it more scalable.  Continue reading

From 1st call to closing: How to create a 5-star client journey 

Map your client’s journey. Identify every moment of truth. And at every one, Darryl Davis writes, ask yourself: Does this feel like a 5-star experience? Continue reading

4 urgent questions to ask amid the Kevin Warsh Fed chair confirmation

Dr. Lee Davenport offers insight into Trump’s Fed Chair nominee Kevin Warsh, his family fortune and potential conflicts of interest in his investment portfolio. Continue reading

What it means to lead when global becomes personal

CEO Dezireh Eyn shares how professional and personal life shifts when global politics begin to take center stage. Continue reading

How to write an MLS listing description with integrity

When you’re marketing a listing, honesty matters. Darryl Davis shares strategies to help you maintain high standards in your presentation. Continue reading

Communication isn’t the product. It’s the evidence

Buyers aren’t choosing based on how you communicate, broker-owner Deb Siefkin writes. They’re choosing based on what your communication reveals. Continue reading

Professor ‘proves’ pocket listings outperform the MLS? Not so fast

You may have seen a study that purports to show a pricing premium for private listings, coach Darryl Davis. The truth is very different and far more complex. Continue reading

These lead magnet examples work. Use them to build your pipeline

A lead magnet isn’t a marketing hack. It’s a system, Josh Ries writes. Here’s how to turn your lead magnet into a reliable pipeline. Continue reading

The real reason agents stay stuck (even when they do the work)

The answer isn’t always to do more, more, more, broker-owner Deb Siefkin writes. For real estate agents experiencing a slowdown, it may be time to do something different. Continue reading

How to be a better team player (and why it matters more than you think)

If you’re looking for better performance and more commissions, don’t just join a real estate team. Become a great teammate. Continue reading