6 concrete tips for crafting a cohesive content calendar for 2025

You don’t need to plan every post months in advance, but you do need a system that aligns with your goals, reflects your expertise and gives you space to show up with clarity, Alyssa Stalker writes. Continue reading

How to leverage YouTube to go from contact to contract in 17 days

Jimmy Burgess outlines a content marketing plan that has helped agent Noah Escobar go from new lead to under contract in an average of 17 days. Continue reading

What to know as you start out as a real estate team admin

The best administrative assistants don’t just keep things running — they elevate the entire team’s performance, coach Verl Workman writes. Continue reading

In the face of bigotry and apathy, fair housing is even more essential

As civic rights deteriorate, it’s essential for Realtors to hold the line and ensure equitable access to housing for all, Sean Frank writes. Continue reading

Give us your 1 big idea on how to improve fair housing: Pulse

As a Realtor, you’ve seen it all, so tell us what one thing, from your perspective, would go the furthest in improving fair housing compliance? Continue reading

Turn a ‘no’ into a ‘yes’: Negotiation techniques for experienced agents

When you lead negotiations with skill and confidence, your clients feel empowered — and they’ll reward you with loyalty, referrals and long-term success, Mauricio Umansky writes. Continue reading

The ChatGPT prompt every agent needs (but 99% will never use)

What if the fastest way to break through your biggest blocks was asking AI to call you out? Real’s Drew Thompson explains how. Continue reading

Private listings just got real: State regulators have entered the chat

State regulators are scrutinzing Realtor practices and mandating consumer-friendly, fiduciary-level professional behavior, Summer Goralik writes. Continue reading

Tariff fears trigger gloomy consumer sentiment: Economist

Windermere Economist Jeff Tucker looks at how a combination of tariffs, economic uncertainty, and rebounding interest rates may cause both buyers and sellers to hunker down for now. Continue reading

Private listings negatively impact both buyers and sellers: Watchdog

Stephen Brobeck, senior fellow at the Consumer Policy Center, examines competing interests and competing policies to determine which will benefit consumers. Continue reading