Tag Archives: Columns

5 tips for stepping up as a listing agent on your real estate team

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The difference between those who struggle and those who thrive as a listing agent, coach Verl Workman writes, is the willingness to learn, adapt and take action. Continue reading →

How top teams and agents can create real estate clients for life

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As Zillow, Homes.com and Rocket bet on predictive AI, algorithmic targeting and massive ad spends to build customers for life, Bernice Ross writes, these giants cannot be there personally for the important milestones in your clients’ lives. Continue reading →

Why staging your listing matters more than you think

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Broker Nick Schlekeway offers a staging prescription for marketing your next listing and engaging the perfect buyer. Continue reading →

Give us your hot take on the new Zillow, Redfin listing rules: Pulse

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As we navigate the whirlwind of opinions around seller choice, private listings and portal response, we want to hear from you. Continue reading →

You can retire! A timeline for prep, planning, preparing for the future

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Sisters Maeda Palius and Amy Chorew offer a retirement roadmap designed to help you leverage your knowledge to gain financial freedom. Continue reading →

How to use Instagram to generate more real estate leads in 2025

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Improve your reach and land more leads with advice from Adam Morejon and Rick Guerrero on social media marketing that works. Continue reading →

Caution! 3 ways your buyer’s love letter could violate Fair Housing

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Jonathan Pressman offers real-world examples of the way buyer love letters can violate fair housing, along with fixes to help your clients write right. Continue reading →

Lesson Learned: Stay levelheaded, unflappable, and go with the flow

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Learn how New York City agent Jennifer Roberts navigates the ups, downs and indecisions of real estate clients while keeping her cool. Continue reading →

Trending: Ownership shifts, joyful strategy and smarter reach

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From TikTok uncertainty to Snapchat’s joy-driven ad strategy, Jessi Healey unpacks how platforms are reshaping visibility, engagement and emotional connection. Continue reading →

7 ways to grow relationships with your past clients this spring

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Spring is all about growth and nurturing, so it’s the perfect time to reach out to past clients and turn them into repeat clients and referral partners, Darryl Davis writes. Continue reading →