Tag Archives: content marketing

4 barriers to communication that cause your audience to tune out

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We’re all fighting to get our brand voices heard in today’s crowded marketplace, Kyle Basila writes. Here are the factors that could be impeding your communication. Continue reading →

AI, AI, AI: Ads, oversight and the age of the algorithm

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From campaign automation to deregulation, AI is rapidly reshaping the tools, rules and reach of real estate, influencing everything from how agents advertise to who controls the tech behind the scenes. Continue reading →

5-second rule: What a homepage needs to make visitors stay

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Marketing expert Jon Krabbe shares strategies that optimize your website to immediately engage visitors, reduce bounce rates and improve lead capture. Continue reading →

The 7 things agents should stop doing (and what to do instead)

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If you want different results, Jimmy Burgess writes, start doing different things. Stop doing what used to work, and start doing what works now. Continue reading →

Conferences are goldmines (if you know how to film them)

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Troy Palmquist talks with video content expert Ransome Tucker about why every agent should be capturing (and sharing) content at professional conferences. Continue reading →

Conferences are goldmines (if you know how to film them)

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Troy Palmquist talks with video content expert Ransome Tucker about why every agent should be capturing (and sharing) content at professional conferences. Continue reading →

Conferences are goldmines (if you know how to film them)

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Troy Palmquist talks with video content expert Ransome Tucker about why every agent should be capturing (and sharing) content at professional conferences. Continue reading →

Does your social media suck? Take this summer marketing audit

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If your social media isn’t getting the traction you want, it’s not always about doing more, Kyle Basila writes. Sometimes, it’s about doing everything more intentionally. Continue reading →

Everything old is new(?) again when it comes to marketing your listings

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As the industry continues to debate the way listings are marketed (or not) in the current climate, Troy Palmquist reflects on the potential move from digital to analog. Continue reading →

The rise of punk rock kindness: What Superman teaches us about content that sticks

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Sincerity steals the spotlight as Superman’s emotional reboot fuels hopecore buzz, Coldplay’s kiss-cam explodes into a PR disaster, and platforms like YouTube and Meta crack down on low-effort AI content. Here’s what it all means for agents navigating … Continue reading →