How to create an email newsletter that cuts through the noise 

A well-designed email with meaningful content helps to build your brand while you generate and nurture leads, writes broker Eric Bramlett. It’s an incredibly effective, efficient and affordable way to reach your SOI and local market. Continue reading

3 keys for turning Instagram into a sales funnel

You can increase brand awareness and make genuine connections when you use Instagram to generate and nurture leads, writes Michelle Berman-Mickel. Here’s how to put its power to work for your real estate business. Continue reading

AI on the go: The new ChatGPT iOS app is finally here

According to social media expert Katie Lance, OpenAI has unveiled its official iOS application for ChatGPT, the company’s AI chatbot, allowing you to create content while you’re out and about. Continue reading

Fannie Mae’s latest outlook is grim. 6 ways agents can beat the odds

There’s always a way that agents can position themselves for changing marketing conditions, and brokers can facilitate that process, according to broker owners Bridget Gilbert and Laura Garner. Continue reading

Should you follow everyone who follows you on Instagram?

Sue “Pinky” Benson tells you how to tell the difference between legit Instagram followers and those who are boosting your count without adding value. Continue reading

5 types of Realtor videos that put passive prospecting on autopilot

Video is the most impactful place for you to spend your marketing dollars. Jimmy Burgess helps you ensure you’re doing it right with five types of video designed to get you noticed. Continue reading

Real estate content marketing trends for 2023

Implementing robust content marketing solutions will allow agents to prove the value of their efforts, writes content marketing expert Joe Hyrkin, while also enabling them to evaluate and plan new outreach strategies guaranteed to drive engagement and … Continue reading

9 ways to get new clients without having to door-knock

Door-knocking can feel invasive, and some agents might even find it a little intimidating. Coach and trainer Darryl Davis offers a variety of great alternatives with solid ROI. Continue reading

9 Instagram mistakes that make you look unprofessional

If you want to stand out on Instagram, the things you do matter, writes Laura Viñalet, all the way from the content you choose to the follow-up analytics you evaluate. Continue reading