‘Ralph Lauren Christmas’ is going viral. Here’s how real estate agents can nail it

Ralph Lauren Christmas has taken over TikTok, with the brand’s former designers explaining how to recreate the magic of its retail decor. Here’s how real estate agents can use it in their next listing. Continue reading

Why the Compass-Anywhere merger won’t be real estate’s LVMH

Distinct brands that serve a variety of real estate market price points are required for the Compass-Anywhere merger to be effective, Michael Valdes writes. Continue reading

Will the Compass-Anywhere deal kill the boutique brokerage?

How can a boutique brokerage avoid being eclipsed by an industry behemoth? Dezireh Eyn suggests leaning into transparency as a differentiator. Continue reading

Starter homes see bigger price cuts than luxury listings

Builders are negotiating, mortgage rates are biting and budget-conscious buyers are pulling back — leaving lower-priced homes vulnerable to deep discounts. Continue reading

Compass-Anywhere: Scale doesn’t mean losing culture and quality

Don’t fear the scale of a combined Compass and Anywhere, luxury expert Mickey Alam Khan writes. Instead, lean into your differentiators and your unique value proposition. Continue reading

What does Compass’ last big acquisition say about Anywhere?

With the merger expected to close late next year, what kind of changes should agents and consumers expect when the nation’s top two brokerages by sales volume become one? Continue reading

Anywhere: The rise and fall of an industry giant

The cautionary tale of Anywhere is one of historic industry dominance, costly missteps and an inability to adapt in time, Sean Frank writes. Continue reading

A mega-team goes indie, and other big-time real estate moves

Parker Pemberton and his team have left eXp Realty, Corcoran snapped up a team in Rhode Island, and a new team has emerged at Douglas Elliman. Continue reading

Compass-Anywhere merger FAQ: How will it change real estate?

What does the Compass-Anywhere deal mean for private listings? For NAR? For agents in the trenches? We’ve got the answers Continue reading

Here’s what comes next in the Compass-Anywhere deal

The FTC and Department of Justice are expected to scrutinize the impacts of the deal — which would give the merged companies a combined market share of 18 percent Continue reading