Agents on social media in 2025: ‘Just get out there and record’

In addition to committing to creating content, savvy agents told ICNY attendees that authenticity, focused branding and being fearless are some of the keys to finding success on social media. Continue reading

Trending: Seeing Red (Book) and getting flashy on Bluesky

Real estate agents, stay ahead of the TikTok ban with expert advice from Jessi Healey. Explore alternatives like Xiaohongshu and Bluesky’s Flashes and learn how tools like YouTube Shorts can help you adapt and grow your marketing strategy. Continue reading

Trending: Say bye to fact-checkers, hashtags and TikTok

Jessi Healey dives into social media’s latest shifts, from Instagram’s hashtag update and Meta’s fact-checker removal to the TikTok ban and rising platforms like Threads and Bluesky. Continue reading

Robert Reffkin predicts the end of Clear Cooperation in 2025

The Compass CEO, long a critic of the polarizing NAR rule, believes that the real estate industry as a whole will finally come around to his view in the near future. Continue reading

From likes to leads: How 1 agent turns Instagram Reels into closings

Generating half of her business on Instagram, North Carolina-based agent Emily McAllister focuses on creating local content that provides value to her ideal client groups. Jimmy Burgess sits down with her to find out exactly how she does it. Continue reading

Anywhere joins Compass in push for Clear Cooperation change

Compass on Thursday reiterated its call to ditch NAR’s pocket listing rule. But documents newly obtained by Inman also show that Anywhere shares some of Compass’ concerns. Continue reading

Umansky threatens to sue NAR as pocket listing pressure mounts

The Agency CEO and founder said he plans to revive a lawsuit against NAR over a pocket listing network. The threat came days after NAR officials convened to reevaluate Clear Cooperation. Continue reading

Simone Biles shares dream mansion’s progress post-Olympics

Olympic gold medalist Simone Biles isn’t sitting back and relaxing after a successful run at the 2024 Paris Olympic Games. Now that the gymnast is back in Texas, she is returning to the ongoing construction of her dream mansion. Continue reading

‘NAR swat team’ strikes Arizona home in wild new marketing video

The Instagram video shows agents with “NAR” along the back of swat team jackets bursting into a home before tackling, tasing and hogtying a Realtor who failed to remove an offer from the MLS. Continue reading

24 innovative video content ideas for 2024 (with real-world examples)

Video is the best way to build a brand, connect with your ideal clients and generate quality leads, writes Jimmy Burgess. Get inspired by these proven, real-life examples from agents in the field. Continue reading