From likes to leads: How 1 agent turns Instagram Reels into closings

Generating half of her business on Instagram, North Carolina-based agent Emily McAllister focuses on creating local content that provides value to her ideal client groups. Jimmy Burgess sits down with her to find out exactly how she does it. Continue reading

Anywhere joins Compass in push for Clear Cooperation change

Compass on Thursday reiterated its call to ditch NAR’s pocket listing rule. But documents newly obtained by Inman also show that Anywhere shares some of Compass’ concerns. Continue reading

Umansky threatens to sue NAR as pocket listing pressure mounts

The Agency CEO and founder said he plans to revive a lawsuit against NAR over a pocket listing network. The threat came days after NAR officials convened to reevaluate Clear Cooperation. Continue reading

Simone Biles shares dream mansion’s progress post-Olympics

Olympic gold medalist Simone Biles isn’t sitting back and relaxing after a successful run at the 2024 Paris Olympic Games. Now that the gymnast is back in Texas, she is returning to the ongoing construction of her dream mansion. Continue reading

‘NAR swat team’ strikes Arizona home in wild new marketing video

The Instagram video shows agents with “NAR” along the back of swat team jackets bursting into a home before tackling, tasing and hogtying a Realtor who failed to remove an offer from the MLS. Continue reading

24 innovative video content ideas for 2024 (with real-world examples)

Video is the best way to build a brand, connect with your ideal clients and generate quality leads, writes Jimmy Burgess. Get inspired by these proven, real-life examples from agents in the field. Continue reading

Quiana Watson almost got burned by the tea — but knows better now

The luxury broker has come a long way from her start in a small town in North Carolina. From property manager to agent to broker-owner and reality TV star, the journey has blessed her with knowledge. Continue reading

5 real estate marketing campaigns that don’t cost a thing

Gaining traction in your market isn’t solely based on budget, The Agency’s Rainy Hake Austin writes. Prioritize creativity, authenticity, strategic thinking and these free marketing ideas. Continue reading

The ‘Chick-fil-A on Sunday’ ChatGPT listing presentation plan

Follow this step-by-step blueprint from Jimmy Burgess, and your listing appointments will be like Chick-fil-A on a Sunday — closed. Continue reading

Born into real estate royalty, Farrah Brittany makes the tough look easy

Brittany started out as an assistant at The Agency when it first opened its doors in 2011 and is now one of the firm’s most rock-solid agents. She said her family’s connections and her own work ethic have helped shape her career. Continue reading