Tag Archives: instagram

Trending: Ownership shifts, joyful strategy and smarter reach

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From TikTok uncertainty to Snapchat’s joy-driven ad strategy, Jessi Healey unpacks how platforms are reshaping visibility, engagement and emotional connection. Continue reading →

The proptech startup media guide: Strategically leverage paid media

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Marci James’ Proptech Marketing Guide series concludes with strategies for building a more resilient marketing engine that can weather market fluctuations and competitive pressures. Continue reading →

Trending: Mixed signals, faster Reels and evolving replies

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From reposts and Reel replies to shifting platform priorities, Jessi Healey breaks down how social media is evolving—and what it means for visibility, strategy and control. Continue reading →

EXCLUSIVE: Compass clients signal legal action against NWMLS

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A new website soliciting plaintiffs for a possible class-action suit against the Washington MLS asks homeowners if they’ve sold in the state and seen “a price drop or significant days on market.” Continue reading →

NWMLS fires back at Compass, condemns ‘exclusionary’ tactics

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The Washington-based multiple listing service said private listings entrench brokerages as “gatekeepers.” The comments come after Robert Reffkin called out NWMLS on Instagram. Continue reading →

Compass, Windermere duke it out on Instagram over CCP

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Compass CEO Robert Reffkin also criticized Northwest MLS, describing its rules as uniquely restrictive. But Windermere fired back at what it criticized as “hoarding inventory.” Continue reading →

Trending: Flashes, edits and (still) no clarity on TikTok

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Each week on Trending, digital marketer Jessi Healey breaks down what’s buzzing in social media and why it matters for real estate professionals. This week, Bluesky and Meta introduce new tools for creators, while the clock ticks on TikTok’s uncertain … Continue reading →

Trending: Community Chats, TikTok photos and LinkedIn video

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Instagram tests Community Chats, TikTok refines photo posts and LinkedIn adds native video. Digital marketing expert Jessi Healey breaks down what it means for real estate agents and brands. Continue reading →

Trending: Instagram’s guide, Meta’s AI and TikTok’s next move

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Instagram shares its growth strategy, Meta pushes AI-driven engagement, and TikTok restructures its creator tools. Marketing expert Jessi Healey shares what it all means for agents. Continue reading →

Head of Instagram reveals secrets to social media success

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Top brass at Instagram, Adam Mosseri, is sharing insights for creators to get more traction on the platform. Real’s Jimmy Burgess breaks down how to make these tips work for you in real estate. Continue reading →