Creating content for your website, communicating with your sphere of influence and marketing your latest listing are all easy with the help of artificial intelligence, Luke Babich writes. Continue reading
Rentec Direct, a property management software firm, uses OpenAI’s ChatGPT to help clients quickly draft marketing content for available rentals, according to the company. Continue reading
Marketing that repulses the intended audience is much worse than marketing with no redeeming qualities, writes Laura Viñalet. Your marketing should be strategic, purposeful and professional. Here are seven major marketing turnoffs that you should avoid. Continue reading
Your ho-hum property descriptions might be undermining your marketing. Avoid these common mistakes to make your next description pop. Continue reading
In addition to the silly and useless “Honey, stop the car!” here are a few other old, tired and confusing terms that agents really need to retire. Continue reading
If you struggle with writing property descriptions, take a tip from the girls and from some of the standout features of Blanche’s home at 6151 Richmond Street, Miami. Whether you’re listing a tiny condo or a luxury estate, some elements are always wort… Continue reading
To make your listings pop on the MLS, you’ll want to avoid the common mistakes that are instant turnoffs and send perusers on to the next listing. Here are four seemingly small, but truly impactful, MLS mistakes you should avoid at all costs. Continue reading