Christie’s International Real Estate President Gavin Swartzman outlines three guiding principles that will help real estate brokers harness the power of AI to grow their value proposition and their business. Continue reading
Troy Palmquist looks at Matterport alternatives and reassures agents that the loss of the floorplan platform on Zillow doesn’t have to upend their marketing plan. Continue reading
Agents who use AI will replace those who don’t, but how do you use it the right way? Digital marketing expert Colin Hull shares strategies to help you leverage the productivity potential. Continue reading
Want more eyes on your listings? These expert-backed do’s and don’ts will help you craft descriptions that spark emotion, highlight value and drive real interest. Continue reading
Sincerity steals the spotlight as Superman’s emotional reboot fuels hopecore buzz, Coldplay’s kiss-cam explodes into a PR disaster, and platforms like YouTube and Meta crack down on low-effort AI content. Here’s what it all means for agents navigating … Continue reading
By using master, meta- and mega-prompts together, Bernice Ross writes, you can take the guesswork out of AI, and start building repeatable systems that make your business run smoother. Continue reading
Real’s Drew Thompson offers tips that save you time and money when you put the power and potential of artificial intelligence to work for your listings. Continue reading
Delta Media Group conducted a survey of 100 brokerages on their sentiment toward the growth of artificial intelligence in real estate. Continue reading
Creating content for your website, communicating with your sphere of influence and marketing your latest listing are all easy with the help of artificial intelligence, Luke Babich writes. Continue reading
Rentec Direct, a property management software firm, uses OpenAI’s ChatGPT to help clients quickly draft marketing content for available rentals, according to the company. Continue reading