High-stakes staging: Secrets for turning ultra-luxury mansions into livable homes

New Inman contributor Julian Buckner of Vesta Home talks staging, scaling and the complexity of styling a 22,000-square-foot Bel-Air property. Continue reading

What it takes to build a $100M real estate brand with heart

Coach Melanie Klein shares the growth journey of O’Connor Estates, a Brentwood, California, real estate team that’s making waves for all the right reasons. Continue reading

Stock market gains push luxury homebuyers ahead in October

While non-luxury homebuyers are beholden to mortgage rate fluctuations, luxury buyers are using their stock market gains to boost their purchasing power — pushing luxury sales up 2.9 percent. Continue reading

Be protective, proactive and prepared when working with celebrity clients

In Part 4 of her five-part series, Cara Ameer offers strategies for providing high-level care that’s specific to the requirements of high-profile clients. Continue reading

9 power plays to win the world’s wealthiest real estate clients

If you want to attract seriously wealthy clients, luxury expert Chris Pollinger writes, you need to stop playing checkers and start playing chess. Continue reading

Own your own gate — or be replaced by one of the gatekeepers

Tired of your marketing being controlled by industry gatekeepers? By becoming a specialist, broker and attorney Greg Hague writes, you can create a gate of your own. Continue reading

Selling real estate is selling a story. Here’s how to do it right

For luxury broker Latham Jenkins, the key to marketing a luxury property boils down to this advice: Don’t just sell houses. Sell experiences. Continue reading

Fire-scarred CA neighborhoods ‘not even close’ to bottoming out

The Amalfi Estates owner said listings are slowing down and prices have been dropping, but there’s plenty of room to fall, which is extending the buyer’s market. Continue reading

South Bay firm 3 Leaf Realty rebrands as RE/MAX AEGIS

California-based 3 Leaf Realty, Inc. has officially joined the RE/MAX network under a new name, RE/MAX AEGIS, the brokerage announced Friday. Continue reading

7 metros where you can snag a luxury home for less than $1M

Purchasing a luxury home often comes with a hefty price tag, but in some U.S. metros, high-end living can still be surprisingly affordable. Continue reading