Your brand isn’t what you say it is (it’s what others see)

Your brand lives in the eye of the beholder, and it’s shaped by the perceptions of countless external stakeholders — not in what you say about it, The Agency President Rainy Hake Austin writes. Continue reading

How an agent’s networking landed him Roseanne Barr’s Hawaii listing

After decades in LA, Paul Stukin moved his family and his business to Hawaii. Keeping up those SoCal relationships recently helped him win comedian Roseanne Barr’s macadamia nut farm listing. Continue reading

8 ways to create Taylor Swift-level client loyalty in real estate

Trainer Rachael Hite reflects on the core strategies that the most successful agents she knows use to drive their businesses. Continue reading

Umansky: How traveling the world helped me build a massive global referral network

The Agency’s Mauricio Umansky writes that his passport has been one of the most valuable tools for opening doors to opportunities in every corner of the world. Continue reading

How this agent sold $20M in real estate in the past 12 months through Instagram

Jordan Silver said essentially all of his business comes in through Instagram today, but he continues to practice traditional forms of real estate marketing, too. Agents need to keep evolving and have fun with their content marketing to succeed, he said. Continue reading

NYC luxury agent accused of biting child over concert free T-shirt toss

Compass agent Gail Bomze was arrested after allegedly biting a 7-year-old child during a free T-shirt toss at East Hamptons’ Tuesdays on Main beach concert series. Bomze denies the allegations and says she was pushed to the ground by teenagers during t… Continue reading

Why every real estate agent ought to care about urban design

Understanding the principles of urban design can help you help your clients find more than a home; they’ll find the setting for a new lifestyle, Jason Haber writes. Continue reading

Broker Spotlight: Matt Borland, Corcoran Icon Properties

Find out how this Northern California brokerage executive is bringing “measured, intentional growth” across his region, while preserving company culture and values. Continue reading

9 branding tips that prove it’s not who you know, it’s how you show up

Troy Palmquist talks with photographer Chris J. Evans about branding, referrals, relationship building and entrepreneurship. Continue reading

Ready to raise your price point? Here’s your luxury agent playbook

Whether you’re just starting out in real estate or trying to grow your business in a new direction, broker Joseph Santini shares tips for breaking into the luxury niche. Continue reading