Tag Archives: marketing

Marketing expert says, ‘AI won’t replace agents, but … ‘

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Jimmy Burgess and marketing expert Jason Pantana share perspective on the power of artifcial intelligence tools and their place in the modern agent’s toolbox. Continue reading →

Discipline means prioritizing the needs of ‘future you’

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Troy Palmquist offers insight to help you focus on what really matters for the future of your business, along with proven tools that get results. Continue reading →

Task Handwrytten’s 185 robots with your direct mail: Tech Review

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Handwrytten’s 185 robots hold ballpoint pens to craft and automate the mailing of more than 15,000 pieces of mail a day. Continue reading →

Real estate marketing 2.0 seeks to double down on attention economy

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New entrants, including Métier Maison and Luxboro, are deploying AI and other technology tools to enhance marketing content and videos amid a challenging time for the housing market. Continue reading →

Audie Chamberlain named Rechat head of growth, communications

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Software company Rechat has named Audie Chamberlain its Head of Strategic Growth and Communications. Chamberlain previously served as CEO of Lion & Orb, a public relations and growth advisory outfit. Continue reading →

Dual mastery: ‘You have to be a jack of all trades,’ Senada Adzem says

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From traditional residential sales to large-scale, new development projects, a trio of seasoned professionals, Senada Adzem, Jorge L. Guerra and Miltiadis Kastanis, and moderator Eloy Carmenate took the Inman On Tour Miami stage to discuss how they’ve … Continue reading →

Yes, another social media panel — because it’s important for business

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Angel Nicolas, Tiffany McQuaid and Jonathan Vega’s different approaches to the marketing tactic show that there’s no one-size-fits-all approach when it comes to finding success through social media — aside from committing to it. Continue reading →

Are private listings ‘steering’? Inman panelists debate

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NextHome’s James Dwiggins argued during Inman On Tour Miami that Compass is “steering” clients. Compass’ Mark McLaughlin said Compass clients aren’t being “duped.” Continue reading →

You don’t need a hot market. You need a smarter marketing strategy

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In slower markets, agents who are strategic, creative and proactive rise to the top, Coldwell Banker Warburg’s Kevelyn Guzman writes. Those who wait for conditions to change get left behind. Continue reading →

Transform your real estate career with this one simple skill

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Rick Guerrero and coach Ricky Carruth talk strategy, mindset, motivation and more in this interview filled with actionable, practical advice. Continue reading →