Here’s how CoStar can beat Zillow and win the real estate portal wars

CoStar is already borrowing a page from other big insurgent companies including Nike, Apple and Pepsi. But whether it can surpass Zillow may depend on how much it spends, analysts told Intel. Continue reading

Getting social: 7 steps for exploring emerging platforms

Keen on venturing into a new social media platform? Jessi Healey provides an instructive, step-by-step guide to acquaint you with the latest digital offerings. Continue reading

7 seize-the-summer real estate marketing strategies

Summer is in full swing, and the real estate market is heating up along with the weather. It’s time to update your marketing for the season, Rainy Hake Austin writes. Continue reading

Rise above the rest: How to win listings in a challenging market

In this Inman Access video, top agents Jordan Cohen and Santiago Arana discuss what it takes to win listings along with the tactics and strategies they recommend focusing on to see success. Continue reading

‘A synergy of forward-thinking’: Chime, BoxBrownie collaborate

Technology company Chime offers an array of marketing and agent sales support features centered around its CRM solution. To fill gaps along the way, or enhance an existing benefit, it’s linked up with an array of similarly aligned proptechs like BoxBro… Continue reading

‘A case of the Mondays’ can help agents beat a down market

It’s no secret the real estate market in most places isn’t exactly on fire. While that can be demoralizing for agents, there are ways to keep motivation high and business streaming in. Continue reading

Lesson Learned: Here’s what it takes to sell a luxury Legacy

In honor of Luxury Month, Troy Palmquist sits down with Austin, Texas, luxury agent Bridget Ramey for a one-on-one in her spectacular Lake Austin listing. Continue reading

Beyond Threads: Other new social media apps to try

Social media moves quickly, both the trends and the technology itself. Jessi Healey shares some new, exciting social media platforms for real agents to explore. Continue reading