Tag Archives: marketing

You are not Zillow, and your conversion rate proves it

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Stop trying to close leads on the first click to your real estate agent website, Josh Ries writes. Start trying to earn the next step instead. Continue reading →

TikTok, Meta, local businesses — accountability pressure builds

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A landmark lawsuit is forcing courts to examine whether social media platforms can be held responsible for addictive design, even as TikTok’s U.S. transition introduces new uncertainty and Threads accelerates monetization. Continue reading →

From COLD to SOLD: 9 smart fixes for stagnant listings

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When you approach a lingering listing with a structured revival plan, Jimmy Burgess writes, sellers feel supported, buyers re-engage and momentum returns. Continue reading →

Here’s what 11M views on Threads taught me about lead generation

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A new quirk in the Threads algorithm showed Josh Ries that if you give leads too much information too early, you overwhelm them and lose them. Continue reading →

5 videos every real estate agent should make and repurpose

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The key to effective video marketing is to build a library of keystone content that creates exposure, demonstrates your expertise, educates prospects and builds trust, Derek Carlson writes. Continue reading →

How pop-bys keep you top of mind for repeat and referral business

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Most agents put their energy into finding the next client, Lori Muller writes, but the most successful agents focus on honoring the relationships they already have. Continue reading →

Zillow announces expanded brand approach in response to home affordability challenges

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Zillow announced on Thursday the launch of a new platform, campaign and tagline called “Someday Starts Today,” which is “designed to support people at every stage of the home journey.” Continue reading →

How AI is saving top real estate agents 10+ hours a week

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On this episode, tech expert Rajeev Sajja dives into what AI is (and isn’t) doing for real estate agents today, breaks down the three stages of AI and shares how you can climb up that ladder starting today. Continue reading →

I built my real estate business on a bar napkin (and you can, too)

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In an industry addicted to complex tech stacks and guru hacks, the secret to scaling isn’t more software, Zac Kennedy writes. It’s a return to the physics of business. Continue reading →

When ‘off-market’ becomes the default, who really benefits?

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Maybe the MLS isn’t perfect, broker Dennis Norman writes, but it’s still the only tool we have that puts listings in front of everyone, not just the ones invited behind the curtain. Continue reading →