I’ve studied real estate marketing for 31 years. Here are 7 essentials for effective marketing campaigns

According to Jimmy Burgess, great marketing isn’t about doing more. It’s about doing the right things consistently. Continue reading

Enduring elegance: Leadership lessons from Giorgio Armani

The designer showed us that greatness isn’t loud, rushed or accidental, Darryl Davis writes. It’s carefully crafted, relentlessly consistent and fueled by deep love of the work. Continue reading

In an uncertain market, Inman Connect New York offers solutions

Real estate is changing fast, and so must you. Inman Connect New York is where you turn uncertainty into strategy — with real talk, real tools, and the connections that matter. Continue reading

How Charlie Kirk’s assassination could impact real estate

Charlie Kirk’s assassination may reshape real estate sentiment and buyer behavior. Jeremy Brazoban explores five key takeaways on how tragedy can ripple through housing markets and client psychology. Continue reading

Top 7 safety risks for real estate agents — and how to avoid them

For real estate agents, it’s essential to be prepared to protect and defend yourself and your client’s property and data, Erica Ramus writes. Continue reading

We asked 5 new agents, ‘How’s business?’ Their answers might surprise you

During a time of significant disruption, new agents have continued to enter the industry with optimism. Find out how it’s really going for these new agents. Continue reading

Guiding homebuyers through the offer’s fine print: Step 5

In Part 5 of her eight-part series, Cassie Walker Johnson helps you help clients navigate the complexity and detail of the buyer offer. Continue reading

How the growing buyer power shift is reshaping the real estate market

The week on The Download: After years of frustration, homebuyers are finally back in the driver’s seat in many markets. Continue reading

What is the Federal Reserve, and how does it impact real estate?

Improve your understanding of how broad economic factors impact the housing market with this Fed explainer from Jonathan Pressman. Continue reading