Tag Archives: OpenAI

Rev­o­lu­tion next: What ICNY 2026 re­veals about real estate’s future

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As tech tools change, Roland Kampmeyer writes, the real estate professional must double down on the things that only humans can do with service and sensitivity. Continue reading →

ChatGPT and Meta redraw the lines of reach and control

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AI is no longer just a tool layered onto marketing. It’s restructuring how people discover brands, how platforms monetize attention and even how digital identities persist. From chatbot traffic that converts faster than Google to Meta’s messaging conso… Continue reading →

James Harris wants Breezy to be the agent’s daily operating system

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James Harris’ Breezy platform promises to simplify real estate workflows by replacing scattered tools with a unified AI system. Continue reading →

Here’s how Zillow continued growing — and touching more transactions — in 2025

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Zillow is increasingly at the center of the lives of homebuyers, homesellers and real estate professionals. Here’s what changed in 2025, and how it paid off for the company. Continue reading →

Why real estate marketing can’t afford distractions in 2026

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From tighter budgets to deeper AI integration, 2026 is shaping up to be a year of higher stakes for social and digital marketing. Marketing forecasts reveal where volatility is increasing, which trends still matter and why focus, trust and execution wi… Continue reading →

When seeing is no longer believing, referrals matter more than ever

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New AI technology is becoming so sophisticated, writes contributor Molly McKinley, that consumers may not recognize what’s real or fake. This is a red flag for agents. Continue reading →

AI slop is flooding social feeds and reshaping real estate marketing

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AI-generated content is rapidly reshaping the digital landscape, creating a noisier, less reliable environment for clients. As synthetic video fills social feeds, agents will need stronger authenticity, clearer messaging and real expertise to stand out. Continue reading →

Damian Eales on ‘imminent’ Realtor.com app for ChatGPT [EXCLUSIVE]

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In Part 2 of an exclusive interview with Inman, Realtor.com CEO Damian Eales explains why his company has invested in becoming a news outlet and how a launch on AI is ‘imminent.’ Continue reading →