In an exclusive interview with Inman, Mickey Neuberger shares early insights from the portal’s new natural language search feature and AI’s part in Realtor.com’s tech blueprint. Continue reading
AI adoption is reshaping real estate marketing, but brokerages risk falling behind if they don’t support their agents. Continue reading
Luxury is changing, so luxury agents need to change as well. The Agency’s Rainy Hake Austin shares tips to help you home in on what luxury clients are looking for now. Continue reading
Radical personalization is the real differentiator that turns a transaction into a story and a client into an advocate, The Agency’s Mauricio Umansky writes. Continue reading
Bad recruiting doesn’t just fail; it damages your reputation, your culture and your pipeline. Kevin Van Eck shares five tactics that are hurting your brand (and what to do instead). Continue reading
According to luxury consultant Chris Pollinger, adaptation and evolution are key to creating marketing that works both now and for the long haul. Continue reading
According to luxury consultant Chris Pollinger, adaptation and evolution are key to creating marketing that works both now and for the long haul. Continue reading
Understanding buyer psychology is about more than closing business transactions, Darryl Davis writes. It’s about building genuine connections and guiding clients to decisions that align with their goals. Continue reading
Real estate marketing needs to be as personalized as possible for agents to best prepare for the market ahead, and its eventual rebound. Continue reading
Matt Spangler, chief marketing solutions officer at Compass, shares the role personalization and automation play in marketing in a rapidly evolving real estate landscape. Continue reading