How Google could become real estate’s next big gatekeeper

In this week’s Download: How will you shift your marketing if Google becomes the next dominant player in the online listings landscape? Continue reading

Prompts, portals and policy moves: Inman’s Top 5

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading

Google just entered real estate, but the real shift isn’t about listings

The next era of real estate won’t be won by whoever displays homes best, Molly McKinley writes. It will be won by whoever understands buyer intent most deeply. Continue reading

Analyst: Portals like Zillow face ‘long-term risk’ from Google real estate experiment

Google is displaying real estate listings as search results in some markets — prompting questions about IDX violations and analyst speculation about risks to the portals. Continue reading

Rate cuts, podcasts, buyer’s agents: Inman’s Top 5

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading

The transparency crisis no one wants to talk about

Referral fees are just the starting point for a larger conversation real estate professionals need to have about transparency, Cara Ameer writes. Continue reading

Zillow reverses course and removes climate data from listings

The portal announced last year that listings would begin showing climate data from First Street. Now, however, Zillow has pivoted so that, instead, listings feature a link to First Street’s website. Continue reading

Zillow reverses course and removes climate data from listings

The portal announced last year that listings would begin showing climate data from First Street. Now, however, Zillow has pivoted so that, instead, listings feature a link to First Street’s website. Continue reading

Zillow’s SkyTour uses complex 3D tech to simplify home search

Zillow Skytour has been released and relies on an obscure 3D capture technology called Gaussian splatting to offer navigable aerial home views. Continue reading

California Association of Realtors leans into referral fee transparency

CAR issued a statement broadly in support of referral fee disclosure just days after NAR voted against expanding disclosure requirements. Continue reading