The ‘rate lock-in’ barrier is cracking — and not where you might expect

More working U.S. adults are gearing up for a potential home search than at this time last year. Intel digs into fresh results from the Inman-Dig Insights consumer survey to explain what might push a new wave of brokerage clients to market in the month… Continue reading

Zillow-ChatGPT, Compass-Anywhere, SCOTUS-REX: Top 5

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading

Fathom Realty buys a ‘proven model’ for first-time homebuyers

START Real Estate has just 70 agents, but founders Randy and Terri Bell have built a business model with a 70 percent mortgage attach rate that Fathom wants to take nationwide. Continue reading

Zillow unveils new AI-powered technology suite, Zillow Pro

Zillow Pro combines Follow Up Boss, My Agent and Agent Profiles, and enhances them with exclusive data and capabilities. The Pro suite will be available nationwide by mid-2026. Continue reading

HomeSmart celebrates 25 years with new branding, messaging

HomeSmart unveiled new branding for its 25th anniversary on Tuesday. Brokerage leaders said the redesign, which includes a new logo, wordmark and website design, reflects its commitment to “simplicity and transparency.” Continue reading

The $168M secret: Why this broker leans on a 50 call per week rule

On this episode of Real Estate Insiders Unfiltered, DOMO CEO Greg Geilman offers an authentic look at how he built a high-production, boutique luxury brokerage after quitting his tech job to join real estate in 2010. Continue reading

Compass clues, ChatGPT listings, white-collar crime: Inman’s Top 5

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading

Companies must ‘get big in order to compete’ with Compass-Anywhere

For now, it’s business as usual for real estate agents affiliated with Anywhere-owned brokerage brands. But as Compass moves to acquire them next year, some real estate leaders say it may place pressure on competitors to ramp up their own expansions. Continue reading

Majority of Americans now use AI to learn about the housing market

Despite incorporating the use of AI more and more in their market research, most Americans still see the real estate agent as the best resource when it comes to buying and selling, a new study by Realtor.com says. Continue reading

Agents, don’t make big moves yet due to the Compass-Anywhere deal

Darryl Davis writes that agents should use this time to contest assumptions, sharpen their business model and wait for the actual outcomes from the pending merger. Continue reading