Howard Hanna launches first rebrand in more than 40 years

The Pennsylvania-headquartered family brokerage is moving into the future with a sleek new design that reflects its commitment to luxury service, the firm has informed Inman. Continue reading

Surviving Year 1: Honest lessons from agents who made it

Your first year as a real estate agent can be messy, Martha Melendez writes, but it forges the kind of grit that no class or seminar ever could. Continue reading

How safe are real estate agents really? The Download

From cybersecurity attacks to face-to-face threats, here’s a roundup of recent stories on agent and brokerage safety and security. Continue reading

3 keys to creating a 5-star client experience in a challenging market

The leader of a top-producing RE/MAX team shares his strategies for earning rave reviews. Continue reading

How this brokerage bought out its largest competitor — and kept all the agents onboard

Find out how Kerri Fowler and her team are continuing her great-grandfather’s legacy by leaning into a culture that treats everyone like family. Continue reading

This CMO wants to make Keller Williams the Nike of real estate

In her first interview with Inman, Keller Williams CMO Sandra Howard shares the key to creating a brand that’s timeless yet timely, and her plans to push the Texas-based franchisor’s marketing to the next level. Continue reading

Mindset shift: Real estate clients don’t need you anymore

Move your value proposition away from the transactional and into the protective, taking care of your clients in a way that technology can’t, Josh Ries writes. Continue reading

Lesson Learned: Be consumer-driven, not commission-driven

Learn how Lehigh Valley, Pennsylvania, agent Tim Tepes puts his investing acumen and daily discipline to work for real estate clients. Continue reading

Compass hires former NAR lead attorney as it doubles down on legal battles

Ethan Glass served as lead outside counsel for the National Association of Realtors throughout the trial in the homeseller commission lawsuit known as Sitzer | Burnett. Continue reading

I lost a listing to AI. Here’s how I’m making sure it never happens again

After a painful conversation with potential sellers, learn how broker Josh Ries renewed his commitment to personal communication. Continue reading