Compass founding broker on how 3-phase marketing works in NYC

On this episode, Scott Hustis, co-founder of Paradigm Advisory and one of the first agents at Compass, talks private listings, making it in NYC and what it really takes to win long-term in luxury. Continue reading

Referrals you never see coming: The lesson every agent needs

You’re never speaking to just one person. You’re speaking to their entire unseen network, Jeff Sibel writes. Real estate rewards long-term relationships more than short-term commissions. Continue reading

Listing leverage: How to win the game of securing sellers

Agents who wait for listings to fall in their lap are going to starve, Verl Workman writes. Agents who execute? They’ll own their markets. Continue reading

FTC sues Zillow: A wake-up call for real estate agents and brokers

If you’re dependent on Zillow for lead gen, it’s time to build resilient funnels, own your data, and beef up your referral and content engines, Josh Ries writes. Continue reading

Why agents who ignore branding won’t survive the next 5 years

Without a brand, you will spend your career chasing deals. Alyssa Stalker explains why recognition and presence are the difference between hustling harder and selling more. Continue reading

Want low-cost referrals? Copy this team’s VIP Club strategy

The No. 1 team in South Dakota cut its $30,000 billboard spend to a one-time outlay of $4,000 using this powerful and replicable system for creating lifetime loyalty. Amy Stockberger shares how it all works. Continue reading

What today’s skills-based market demands of real estate agents

The market has shifted. If you’re working the same way you did a year ago, you’re likely getting half the results, coach Verl Workman writes. Talent is rewarded over timing. Continue reading

3 critical keys to launching a new career in real estate

Ready to make the most of your new real estate career? Learn from team leader Carl Medford, and create a firm foundation for your business. Continue reading

Revive stale client relationships with these 34 outreach ideas

Let these 34 ideas kick-start your outreach strategy — and help turn cold contacts into warm connections again. Continue reading

How new mom authenticity translated into 400 sides in 5 years

Find out how this South Carolina agent went from zero to 400 in her first five years in real estate, while also juggling new mom and Army wife life. Continue reading