Rocket to inherit Mr. Cooper’s customer satisfaction woes

Both companies have invested heavily in AI. But while Rocket consistently earns high marks for loan servicing, Mr. Cooper’s J.D. Power rankings have been subpar for more than a decade. Continue reading

You’re leaving money on the table when you don’t know your numbers

Troy Palmquist talks with Sean Soderstrom of Courted about how agents and brokers can use data more effectively to transform their businesses. Continue reading

AI, AI, AI: Ads, oversight and the age of the algorithm

From campaign automation to deregulation, AI is rapidly reshaping the tools, rules and reach of real estate, influencing everything from how agents advertise to who controls the tech behind the scenes. Continue reading

Keller Williams CEO: Private listings should be a ‘local decision’

Chris Czarnecki also spoke with Inman about guiding agents through a tough market and the heartwarming ways he saw them pitch in to help Texas flood victims Continue reading

5-second rule: What a homepage needs to make visitors stay

Marketing expert Jon Krabbe shares strategies that optimize your website to immediately engage visitors, reduce bounce rates and improve lead capture. Continue reading

Stage yourself to sell: Your personal brand toolkit

A beautifully staged home sells faster. Stage yourself with a compelling personal brand, Stacey Ross Cohen writes, and you’ll find an enthusiastic audience of buyers and sellers who need you. Continue reading

Can a $1 price tag get your lagging listing off the books? The Download

As the $1 listing trend gathers steam, it’s time to take a closer look at how it works and whether it’s right for your sellers. Continue reading

The 7 things agents should stop doing (and what to do instead)

If you want different results, Jimmy Burgess writes, start doing different things. Stop doing what used to work, and start doing what works now. Continue reading

Putting it all together: The complete guide to working with athletes and celebrities

We’ve rounded up all five days of Cara Ameer’s advice on working with high-end, high-profile, high-stakes clients from the worlds of sports and entertainment. Continue reading

Recruiting smarter for brokerage growth: Now Streaming

Tune in to Inman Access as Vija Williams, head of industry at Place, offers insights for recruiting high-performing real estate agents to your brokerage. Continue reading