Forget flashy branding and endless ad spend, the brokers winning market share today are the ones doubling down on local expertise. Learn how hyperlocal strategies and the right tools are helping agents thrive block by block. Continue reading
SEO is changing rapidly, and most agents are not prepared, Jeff Bernheisel writes. Get your SEO strategy out of the early 2000s and into 2025 with this agent’s pivot to purchase strategy. Continue reading
If you’re dependent on Zillow for lead gen, it’s time to build resilient funnels, own your data, and beef up your referral and content engines, Josh Ries writes. Continue reading
Find out how North Carolina broker Alli Pepperling launched her real estate business while embracing tradition and technology. Continue reading
Justin Havre’s average ranking for over 3,000 keywords in the marketplace is No. 2. His SEO obsession led to building a top global team and owning two local portals. Listen to his story on Real Estate Insiders Unfiltered. Continue reading
Lead-gen expert Josh Ries tells you how to transform ideas from Zillow and Realtor.com into local insights that make your content marketing stand out for all the right reasons. Continue reading
On this episode of Real Estate Insiders Unfiltered — now exclusively on Inman — Gary Ashton and Debra Beagle raise the curtain on The Ashton Real Estate Group’s playbook. Continue reading
How balanced, innovative marketing is winning and bringing agents quality leads, popular listings and a strong brand reputation. Continue reading
Marketing expert Molly McKinley shares how savvy agents are building sustainable competitive advantages through integrated digital marketing. Continue reading
From the portal you swear by to your favorite social media channel, tell us what tech is essential for the way you run your real estate business. Continue reading