Word of mouth is great, Stacey Ross Cohen writes, but in today’s ever-changing real estate landscape, a focused marketing plan is essential for long-term brand health. Continue reading
Viral posts can generate attention, but the right ones also educate, connect and convert. Alyssa Stalker breaks down what makes content spread and still drives clients. Continue reading
If the government keeps tight control over the mortgage giants and provides an “implicit guarantee” of their debt, rates might rise by 1/5 of a percentage point, Stanford researchers conclude. Continue reading
On Thursday night, police responded to a report in the 1200 block of Butterfly Way in Banning, California, over an assault with a deadly weapon. The unidentified agent was under the impression the property was vacant, and had to go to the hospital. Continue reading
Massachusetts broker Stephen D. Webster has been indicted for allegedly stealing $11.6 million from consumers and agents by diverting escrow funds into his business and personal accounts. Continue reading
ERA Real Estate Brand President Alex Vidal talks about consumer behavior and why “radical honesty” is more important than ever as AI influences the home shopping experience. Continue reading
The Oppenheim Group owner shared thoughts on the state of the market and was jazzed up about upcoming seasons of “Selling Sunset” and “Selling the OC.” Continue reading
From Compass’s horizontal acquisitions to Rocket’s vertical integration, Troy Palmquist looks at what’s driving M&A — and who might be next. Continue reading
SEO is changing rapidly, and most agents are not prepared, Jeff Bernheisel writes. Get your SEO strategy out of the early 2000s and into 2025 with this agent’s pivot to purchase strategy. Continue reading
Lending industry groups and FHFA director Bill Pulte welcomed Fair Isaac’s new direct license pricing as a useful first step, but said more reforms and competition are needed. Continue reading