How to WOW your clients with a simple communication strategy

While you can’t control the market or the latest industry headlines, you can control your timely and clear communication with clients, coach Darryl Davis writes. Continue reading

Breaking ‘phone-phobia’: 5 practical shifts to boost conversion

Cure phone-phobia by combining accountability, goal-based training, warm-up strategies, value-first outreach and real conversion metrics, Josh Ries writes. Continue reading

Fannie, Freddie close NY offices as Trump battles Letitia James

The Trump administration is using its tight control over the mortgage giants to continue a vendetta against New York attorney general and other political opponents, critics say. Continue reading

Your listings will now appear on a new search site: ChatGPT, thanks to Zillow

OpenAI announced on Monday that it had opened up its popular AI chatbot platform ChatGPT to popular apps. Users can now search for homes via Zillow directly within ChatGPT. Continue reading

48% of Americans blame investors for ‘unreasonable’ housing costs

A staggering 93 percent of Americans believe housing costs are “unreasonable,” according to Searchlight Institute’s latest affordability survey. Continue reading

CoStar says Zillow ‘always ready to play the victim’ in latest response

CoStar Group has filed an opposition letter in response to Zillow signaling its forthcoming filing of a motion to dismiss in a lawsuit over CoStar-copyrighted images. Continue reading

How 1 luxury agent livestreamed his way to listing an NBA star’s Texas mansion

When viral internet personality Kai Cenat called asking about a property outside of Erwin Nicholas’s market, he didn’t blink. The call led to him listing former San Antonio Spurs player Tony Parker’s 53-acre pad with a private waterpark included. Continue reading

How to craft bespoke marketing for ultra-high-net-worth buyers

Effective storytelling is the key to appealing to the world’s most discerning buyers with your luxury real estate marketing, Mike Collins writes. Continue reading

5 copy-and-paste emails that will wake up your database (and fill your listing pipeline)

These five emails start the right conversations with the right people, Jimmy Burgess writes, and they are cued up and ready to go to work for you right now. Continue reading

Take the wheel: 5 tips to steer your marketing in the right direction

Word of mouth is great, Stacey Ross Cohen writes, but in today’s ever-changing real estate landscape, a focused marketing plan is essential for long-term brand health. Continue reading