Tag Archives: Select

4 barriers to communication that cause your audience to tune out

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We’re all fighting to get our brand voices heard in today’s crowded marketplace, Kyle Basila writes. Here are the factors that could be impeding your communication. Continue reading →

Tool Kit: How to tame AI before it eats your business

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Artificial intelligence has the potential to separate agents who are willing to use and adapt to the technology from the rest, Rachael Hite writes, while it leaves those who refuse to use it behind. Continue reading →

Investors seeing a ‘generational opportunity’ in multifamily

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The price reset in multifamily assets has created an environment where acquisition economics align more attractively than they have in over a decade, Michael Zaransky writes. Continue reading →

Rocket to inherit Mr. Cooper’s customer satisfaction woes

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Both companies have invested heavily in AI. But while Rocket consistently earns high marks for loan servicing, Mr. Cooper’s J.D. Power rankings have been subpar for more than a decade. Continue reading →

Former LGBTQ+ Real Estate Alliance CEO facing civil suit, multiple criminal charges

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The Alliance is seeking six figures in damages from Ryan Weyandt, who resigned as CEO last year. Weyandt is also facing felony charges for alleged possession of explicit content of minors. Continue reading →

You’re leaving money on the table when you don’t know your numbers

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Troy Palmquist talks with Sean Soderstrom of Courted about how agents and brokers can use data more effectively to transform their businesses. Continue reading →

AI, AI, AI: Ads, oversight and the age of the algorithm

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From campaign automation to deregulation, AI is rapidly reshaping the tools, rules and reach of real estate, influencing everything from how agents advertise to who controls the tech behind the scenes. Continue reading →

5-second rule: What a homepage needs to make visitors stay

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Marketing expert Jon Krabbe shares strategies that optimize your website to immediately engage visitors, reduce bounce rates and improve lead capture. Continue reading →

Stage yourself to sell: Your personal brand toolkit

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A beautifully staged home sells faster. Stage yourself with a compelling personal brand, Stacey Ross Cohen writes, and you’ll find an enthusiastic audience of buyers and sellers who need you. Continue reading →

Can a $1 price tag get your lagging listing off the books? The Download

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As the $1 listing trend gathers steam, it’s time to take a closer look at how it works and whether it’s right for your sellers. Continue reading →