From content to closings: How social media drove $50M in mortgage production

Rick Guerrero and Brandon “Bran the Mortgage Man” Brotsky discuss how a consistent personal branding strategy helped generate roughly $50 million in annual loan production directly from social media relationships. Continue reading

How agents can use AI to prep 30 days of content in 1 hour

Rick Guerrero talks with AI strategist Carrie Soave, who shares a step-by-step social media plan that allows you to batch content and roll it out on your schedule. Continue reading

Why real estate marketing can’t afford distractions in 2026

From tighter budgets to deeper AI integration, 2026 is shaping up to be a year of higher stakes for social and digital marketing. Marketing forecasts reveal where volatility is increasing, which trends still matter and why focus, trust and execution wi… Continue reading

How I script, edit and caption real estate videos FAST using AI

Once you build structure into your process with the help of AI, you can focus on storytelling instead of logistics, Josh Ries writes. Continue reading

From TikTok to memes, the battle over who shapes culture

The TikTok Oracle deal, the blurred meanings of memes and new ad benchmarks all reveal how fragile the channels of influence really are. For agents, staying visible means more than posting content; it means understanding who shapes attention, and how q… Continue reading

5 strategies to build your first social media pipeline

Social media done right can help new agents start conversations, build credibility and turn online visibility into real clients, branding expert Alyssa Stalker writes. Continue reading

Is OpenAI’s ChatGPT-5 the AI upgrade you’ve been waiting for?

GPT-5 brings big upgrades — and new questions. Here’s what matters for real estate professionals, digital marketer Jessi Healey writes. Continue reading

Trending: Agents, it’s time to show your face (and find your voice)

From trending Reels to TikTok link tools and Instagram voice updates, the latest platform changes show a clear shift toward video, voice and human connection. Continue reading