Tag Archives: Short-form video

Trending: Ownership shifts, joyful strategy and smarter reach

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From TikTok uncertainty to Snapchat’s joy-driven ad strategy, Jessi Healey unpacks how platforms are reshaping visibility, engagement and emotional connection. Continue reading →

Trending: Flashes, edits and (still) no clarity on TikTok

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Each week on Trending, digital marketer Jessi Healey breaks down what’s buzzing in social media and why it matters for real estate professionals. This week, Bluesky and Meta introduce new tools for creators, while the clock ticks on TikTok’s uncertain … Continue reading →

Zumper’s Reelz automates short-form social media marketing

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Short-form video is perhaps social media’s most powerful message driver, and now Zumper is making it easy for residential property managers and leasing agents to leverage it. Continue reading →

I don’t dance: 5 TikTok marketing ideas for agents with 2 left feet

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Trainer and marketing expert Rachael Hite says you don’t have to dance on social media to create short-form content. Here are five ideas that are friendly and feasible for introverted personalities who want to make content that feels more authentic to … Continue reading →

Rila aims to capture home ‘vibes’ with 30-second short-form videos

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The update also includes what the real estate search app calls a “home-centric machine learning media classifier,” or an algorithm that improves its content recommendations with each use. Continue reading →

6 video insights that’ll shape your marketing game plan

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Video is a powerful way to connect with your audience. Are you leveraging it to the max? If you’re ready to level up your video marketing strategy in 2021, here, expert Adam Hamwey shares his best tips. Continue reading →