Create blockbuster listing videos with this AI stack for under $100

Forget fancy cameras, Drew Thompson writes. Real estate videos that sell are about connection. This AI stack turns photos and your voice into an emotional engine that makes buyers need the keys. Continue reading

Teams Spotlight: Michelle Fermin, The Fermin Group

Find out how Massachusetts real estate team leader Michelle Fermin got her start and where she’s planning to take her team next. Continue reading

Vija Williams leaves Place for coaching position at Cheplak Live

Industry veteran Vija Williams has left award-winning proptech platform Place for Cheplak Live. In her new position, Williams will focus on delivering high-level coaching to team leaders and broker-owners. Continue reading

10 conversion scripts for winning buyers over this spring

Be an information communicator, writes coach Annette DeCicco, to bring value to your buyer conversations. Practice and rehearse your lines. Every expert does. Continue reading

How to define your target audience without losing existing business

Build your brand around a location or property type you’re passionate about, Nick Schlekeway writes, and watch your business take off. Continue reading

What aspect of real estate has changed most in the past 5 years?

From market changes to regulatory shifts and more, what are the biggest changes you’ve seen over the past five years? Continue reading

In a post-settlement world, let’s get rid of procuring cause

According to managing broker Spencer Krull, with mandatory buyer-broker agreements, it’s time for NAR to get rid of the “participation trophy” of procuring cause. Continue reading

It’s later than you think: 5 ways to make the most of your time

Life can change in an instant. Rather than facing the future with regrets, Carl Medford writes, we can systematically alter our futures by making incremental changes that compound over time and open doors of opportunity we never imagined.  Continue reading

Real estate’s beautiful minds wanted: Nominate an Innovator

Now more than ever, real estate needs inspirational innovators like you. Nominations for the 28th annual Inman Innovator Awards are still live, but not for long! You’ve got until May 16 to get your name in the hat for a chance to be known as one of the… Continue reading

Aggravated agents? The problem isn’t the market (it’s you)

Many agents lack structure and support, branding expert Alyssa Stalker writes, but what they need is real business mentorship, repeatable systems, ongoing marketing education and a sense of community. Continue reading