Realtor.com has released Spotlight Listings, a new marketing tool that enables agents to drive additional traffic to their listings. Spotlight’s launch coincides with a major update to Local Expert, a lead generation tool that gives agents prominent pl… Continue reading
On this episode, Cloze CEO Dan Foody reveals that 88 percent of conversations never enter the CRM and only about a third of CRM contacts have been touched in the past year. Continue reading
The co-branded marketing platform directly integrates with MLS property data and automatically delivers print and digital listing campaigns to agents via the firm’s AI-powered concierge, Leo CoPilot. Continue reading
Proptech founders have an uncertain path to profitability and worse, there is no definitive course to get them there. Inman columnist Craig C. Rowe interviewed entrepreneurs at different stages of company growth to better understand how they manage sca… Continue reading
SEO isn’t dead, but generative engine optimization is changing the rules of engagement. Jimmy Burgess shares strategies to stand out online. Continue reading
“The reason that we are so obsessed with this technology is because it helps us with every single aspect of our business,” Rocket CEO Varun Krishna says in detailing how AI will power growth. Continue reading
FlyAround is an update to Realtor.com listings, in partnership with TopHap and Google Maps, that provides low-altitude satellite views. Continue reading
The time is now to use existing artificial intelligence to your advantage, Kevin Hawkins writes in his new book. “You don’t have to worry about AI replacing you. You have to worry about agents using AI replacing you.” Continue reading
Zillow’s second product launch of the year includes collaborative search. Buyers can now invite family and friends to help them search and discuss listings through in-app messaging. Continue reading
Making AI part of your transaction process saves you time and money, while helping you focus on the tasks only you can do, new Inman contributor America Foy writes. Continue reading