Forget ‘write me a post’: Use AI to build better client relationships

Agents are getting AI backwards, writes contributor Bernice Ross. They need to start with old-fashioned interviews before asking AI to write generic prompts for their business. Continue reading

EXp Realty promotes 2 execs to new leadership positions

Carrie Lysenko is now Chief Technology Officer, and Holly Mabery is Chief Brokerage Officer, a newly created role at the firm. Continue reading

Future-proof your digital footprint for 2026 (and beyond)

Troy Palmquist talks to luxury real estate pros about why owning your platform, understanding SEO and using AI wisely is the new baseline for elite agents. Continue reading

Zillow’s SkyTour uses complex 3D tech to simplify home search

Zillow Skytour has been released and relies on an obscure 3D capture technology called Gaussian splatting to offer navigable aerial home views. Continue reading

In crowded virtual staging category, Collov AI offers ease, affordability: Tech Review

Craig Rowe reviews Collov AI for Inman. The product gives agents and real estate stakeholders an easy, affordable way to virtually stage homes and use AI to generate short room tours, edit furniture and adjust room styles. Continue reading

The IDX lie agents still believe: 5 common misconceptions about real estate websites

If you’re stuck wondering why your real estate website hasn’t changed your business, Josh Ries writes, take a hard look at how you’re using it. Continue reading

DR Horton gets into AI mortgage tech with Tidalwave stake

In addition to participating in a $22 million Series A raise, D.R. Horton will be a Tidalwave customer, deploying its AI-powered platform across mortgage subsidiary DHI Mortgage in a “landmark mortgage tech deal.” Continue reading

Dispatches from NAR NXT as real estate grapples with AI

NAR NXT is known for its happenings around governance and the larger issues that shape how agents work. But what it really does is remind the industry that there are a lot of sharp, creative people leading the way, and they’re not always the ones in th… Continue reading

Amid MRED feud, Zillow says private listings ‘reinforce segregation’

In what it called “a warning sign for the nation,” Zillow said its researchers found that homes for sale in MRED’s Private Listing Network are more likely to be in majority-white neighborhoods. Continue reading

The fallout from NAR’s big reversal: Take the Intel Index survey today

Each month, hundreds of real estate agents, brokers, executives and investors contribute to one of real estate’s most ambitious monthly efforts to document changes to the industry. Add your insights. Take the survey. Continue reading