Fall staging that sells: 7 luxury looks on a bargain budget

Discover seven expert-approved fall staging tricks to make your listings feel high-end, without spending big, Chris Pollinger writes. Smart, moody and tailored for today’s buyers. Continue reading

KW’s Jason Abrams on the ‘paradox’ of artificial intelligence

Keller Williams Head of Industry and Learning Jason Abrams talks about the balance between technology and touch amid the rise of artificial intelligence. Continue reading

5 huge mistakes agents make when calculating cost per lead

In real estate, money is made on the front end rather than at the closing table, Josh Ries writes. Here’s how to maximize the profit potential of your lead gen. Continue reading

15% of homebuyers ‘ghosted’ homesellers in September

As Halloween draws near and our minds become preoccupied with witches, wraiths and suddenly seized souls, homesellers are focused on another horror: the growing number of homebuyers backing out of the market. Continue reading

HomeSmart and Lower partnering on marketing, tech and mortgages

The agreement comes on heels of Lower’s acquisitions of Neat Labs and Movoto — and takes place as mortgage lenders look to real estate brokerages to win more homebuyers. Continue reading

2025 a banner year for mortgage deregulation and legislation

“We don’t just have a seat at the table,” Mortgage Bankers Association CEO Bob Broeksmit told members in Las Vegas. “We’re near the head of the table — and we’re speaking loud and clear.” Continue reading

Zillow’s ChatGPT integration sets off alarm bells for industry leaders

There were strong reactions this week to Zillow’s integration with ChatGPT, with some leaders claiming the portal had violated IDX licensing rules. But Zillow maintains it did its due diligence and is not handing over MLS data to OpenAI. Continue reading

5 adorable listings that let you live at the ocean for $425K or less

Wishing you could rewind the clock to summer vacation? These totally affordable beachy listings make it possible. Continue reading

5 ways real estate agents can attract, and keep, buyer clients

At Inman on Tour Texas, three star real estate agents and brokers shared how humor, knowledge and mindful follow-ups are key to building an enviable buyer pipeline. Continue reading

Companies must ‘get big in order to compete’ with Compass-Anywhere

For now, it’s business as usual for real estate agents affiliated with Anywhere-owned brokerage brands. But as Compass moves to acquire them next year, some real estate leaders say it may place pressure on competitors to ramp up their own expansions. Continue reading