Want AI to recommend you in online search? Do these 7 things

SEO isn’t dead, but generative engine optimization is changing the rules of engagement. Jimmy Burgess shares strategies to stand out online. Continue reading

7 real estate industry standards you should question

A challenger’s mindset separates leaders from followers. Greg Hague offers seven standards to question with the consumer’s interest as your compass. Continue reading

How Opendoor’s CEO resignation underscores the power of visibility

Being visible is not optional, communications expert Cristin Culver writes. It’s fuel for growth, and now, it’s an existential imperative. Continue reading

How Opendoor’s CEO resignation underscores the power of visibility

Being visible is not optional, communications expert Cristin Culver writes. It’s fuel for growth, and now, it’s an existential imperative. Continue reading

How Opendoor’s CEO resignation underscores the power of visibility

Being visible is not optional, communications expert Cristin Culver writes. It’s fuel for growth, and now, it’s an existential imperative. Continue reading

Broker Spotlight: Deborah Morton, The Agency Atlanta

Find out how this Atlanta broker and radio host is creating a space where high-level collaboration, growth and innovation thrive. Continue reading

Why thought leadership is the new real estate agent advantage 

Leads follow leaders, Angela Yungk writes. Lead with purpose, clarity and consistency, and you won’t have to chase business — it finds you. Continue reading

What top real estate agents do that struggling agents don’t

The daily habits of top agents allow them to separate themselves from the competition, so they can thrive in any market, Real’s Jimmy Burgess writes. Continue reading

5 real estate marketing campaigns that don’t cost a thing

Gaining traction in your market isn’t solely based on budget, The Agency’s Rainy Hake Austin writes. Prioritize creativity, authenticity, strategic thinking and these free marketing ideas. Continue reading

What do the clients of tomorrow need (and how can your brokerage offer it)?

You and your brokerage must always look ahead, stay nimble and anticipate the needs and expectations of tomorrow’s clients. Continue reading