10 hot strategies to help sell your listings this fall

Trainer Bernice Ross shares 10 effective fall listing refresh strategies real estate agents can use to attract buyers, boost curb appeal and close more deals this season. Continue reading

Zillow ditches outdated decor with Showcase virtual staging

Homebuyers browsing Zillow Showcase listings can now virtually stage homes, removing and rearranging decor and trying out several preset design styles. The feature is powered by Virtual Staging AI, a company Zillow acquired in 2024. Continue reading

Are you about to become a real estate dinosaur?

Technology doesn’t take the place of relationship-building, Bernice Ross writes. The agent who masters both is ready to move forward with confidence in today’s market. Continue reading

AI in real estate: The agent’s guide to the ChatGPT revolution

Master the power and potential of artificial intelligence, and you’ll position yourself for success in the years to come, trainer Terry LeClair writes. Continue reading

How AI virtual staging is changing real estate marketing

Is spending $20,000 to $40,000 on traditional home staging necessary? Until recently, virtual staging wasn’t a true alternative — it was expensive, slow and often looked artificial. That changed with AI. Continue reading

Stupid staging: What NOT to do if you actually want to sell

Author and trainer Bernice Ross offers a laundry list of don’ts when it comes to preparing a home to hit the real estate market. Continue reading

Flyhomes users can now ‘reimagine’ home interiors

Home search portal and real estate services company Flyhomes has released a new consumer-facing, virtual home customization feature called Reimagine. Continue reading

The 12-point open house checklist every real estate agent needs

From the pristine cleanliness of the home to the personalized touches that make buyers feel welcome, Darryl Davis writes, small efforts can lead to big results. Continue reading

Latest updates show Matterport’s downmarket move no longer virtual

Digital twin creator Matterport introduced a new lineup of property marketing features to enrich its appeal as a more accessible resource for listing agents and brokers, including a de-furnishing tool and an artificial intelligence listing description … Continue reading

My neighbor’s house won’t sell. Virtual staging would help

Virtual staging is becoming an increasingly easy and affordable way to market a stale listing. Here are a number of software companies that excel in making empty homes meet market expectations. Continue reading