‘Instagram is probably the best bet’: 3 ways agents can win social media

Social media platforms can be a source of leads and deals, but agents should focus on being authentic and finding their niche, agents said during Coldwell Banker’s Gen Blue Experience. Continue reading

How to win referrals and leads on Instagram in 2021

Instagram is one of the most powerful social networks in the world. But winning followers and referrals from the platform requires consistency and strategy. Continue reading

TikTok for real estate: An Inman Handbook

For interested real estate agents looking to expand their marketing reach, it’s not too late to find success using the app — all it takes is a bit of dedication, creativity and willingness to try new things. Continue reading

How YouTube’s algorithm can make or break your real estate business

Some agents are making thousands on ad revenue from YouTube and millions from the commissions they get via YouTube-generated leads. But succeeding requires being smart about how to engage with the platform’s technology. Continue reading

Meet the 2 agents on California’s gubernatorial recall election ballot

Agents David Bramante (R) and Kevin Paffrath (D) both made the ballot, and are hoping for the chance to make their mark on California politics. Continue reading

Agents can take charge of their social media using these tools, tips

During a recent Connect Now workshop, a top social media expert said one of the biggest mistakes agents make is being hands-off with their social media pages. Continue reading

How to look like a pro: 5 marketing strategies for new agents

Worried about coming across as a newbie? Here’s how to use your marketing and messaging to redirect your audience away from your lack of experience and prove your value. Continue reading

How to look like a pro: 5 marketing strategies for new agents

Worried about coming across as a newbie? Here’s how to use your marketing and messaging to redirect your audience away from your lack of experience and prove your value. Continue reading

How to look like a pro: 5 marketing strategies for new agents

Worried about coming across as a newbie? Here’s how to use your marketing and messaging to redirect your audience away from your lack of experience and prove your value. Continue reading

‘Lumber truthers’ question veracity of shortage through social media

Despite lumber shortage data that’s been released for consecutive months by industry associations, including the National Association of Realtors and the National Association of Home Builders, lumber-shortage truthers have taken to social media to disp… Continue reading