How to turn a lead magnet into a reliable pipeline: Part 1

An effective real estate lead magnet lets you show competence, build trust and earn the next step without chasing, Josh Ries writes. Continue reading

Why this Redfin data journalist traded her 2.9% mortgage rate for 7.35% — and has no regrets

I bought a house with a 7.35 percent rate in 2024. Refinancing the rate down to 6.2 percent the next year made the mortgage math easier to stomach.  Continue reading

Buyer momentum builds, but it’s far from universal

More than 60 percent of major U.S. housing markets are shifting toward buyers, as Realtor.com’s new Market Clock highlights a growing divide between regions and evolving local conditions. Continue reading

CoStar scores win as activist investor drops Homes.com fight

The hedge fund Third Point was one of two major players that was strongly critical of CoStar’s attempt to compete with three leading residential real estate portals Continue reading

Existing-home sales fell 3.6% in March as buyer confidence erodes

Sales dropped in every region of the country in March, yet the median existing-home price climbed to a record high for the month — the 33rd consecutive month of year-over-year price gains, according to NAR’s latest existing-home sales report. Continue reading

America’s debt problem could keep mortgage rates high

The next obstacle to affordable housing may not be inflation or the Federal Reserve — it could be Washington’s $38 trillion debt burden, experts say. Continue reading

Why crypto-backed mortgages aren’t quite mainstream — yet

Crypto-backed mortgages are emerging as an alternative for Bitcoin-rich buyers, but regulation and underwriting rules still constrain growth. Continue reading

Serial scammer accused of defrauding real estate pros

Sean McClay allegedly swindled 17 real estate investors out of more than $1.4 million. His victims have been described as a group of “sophisticated, knowledgeable real estate professionals.” Continue reading

New pre-marketing platforms face trust issues, adoption hurdles: Intel

Many real estate agents tell Intel that newly announced partnerships to plug “coming soon” listings won’t change how they do business. Continue reading

Will global upheaval tank the spring market? The Download

Find out how the war in Iran, fuel shortages and other international uncertainty will affect the spring real estate market. Continue reading