Author Archives: Bernice Ross

DeepSeek AI: Game-changer or data privacy minefield?

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Should real estate agents trust the AI app DeepSeek? Trainer Bernice Ross examines the benefits and data privacy concerns. Continue reading →

5 reasons homebuyers need their own agent now more than ever

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It’s tough out there for buyers, and their agents, trainer Bernice Ross writes. Find out how to assist buyers throughout their purchase process and beyond to set them up for success. Continue reading →

Choosing the right brokerage: What new agents need to know

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Deciding which brokerage to join when you first start out as a new agent can either set you up for success or run your career off the rails before it begins, trainer Bernice Ross writes. Continue reading →

The time to prepare for a potential disaster is NOW

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No one can predict exactly where the next major disaster may strike, so the time to prepare is now, trainer and author Bernice Ross writes. Continue reading →

Real estate marketing for 2025: Get ready to go all in

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Bernice Ross talks with real estate marketing expert Tiffany McQuaid, who shares insights gleaned from her latest book to help operate from a place of authenticity and intention. Continue reading →

The most important New Year’s resolution you need to make

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You already take care of everyone else, but what are you doing for yourself? Bernice Ross offers advice on prioritizing self-care in 2025. Continue reading →

12 ways to reduce stress and chaos and stay on track in 2025

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Frustrated by the challenges of 2024 and finding it hard to get geared up for 2025? Bernice Ross offers a dozen strategies to help get your attitude and your business back on track. Continue reading →

7 ways to improve body language, negotiation, communication

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Jamie Miller shares verbal and non-verbal communication techniques with trainer Bernice Ross that are designed to inform, inspire and create connections with clients. Continue reading →

Nailed it! 7 pricing strategies to help you avoid costly listing pitfalls

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Focusing on absorption rates, tier pricing and specific neighborhood trends allows you to price your listings more accurately, trainer Bernice Ross writes. Continue reading →

About to expire? How to hit reset on stale listings (and salty sellers)

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What can you do to prevent your listing from languishing on the market? Try these strategies from trainer Bernice Ross to hit the refresh button with your sellers and build buzz around the property. Continue reading →