Author Archives: Bernice Ross

5 creative strategies to overcome seller staging objections

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Bernice Ross shares strategies for showing sellers that real estate staging can add value and save time between listing and going under contract. Continue reading →

10 hot strategies to help sell your listings this fall

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Trainer Bernice Ross shares 10 effective fall listing refresh strategies real estate agents can use to attract buyers, boost curb appeal and close more deals this season. Continue reading →

‘Is it cheaper to rent or buy today?’ How to answer that question

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Find out how to help potential homebuyers navigate the market, Bernice Ross writes, while dispelling myths that might be keeping them from moving forward. Continue reading →

The 7 must-have real estate sales success fundamentals

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Wondering if you have the right stuff for a career in real estate? Trainer and author Bernice Ross offers seven chracteristics that signal success. Continue reading →

Your real estate listing isn’t selling? Consider these 5 factors

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If your listing has been sitting on the market for too long, trainer Bernice Ross shares five elements of a successful strategy to get it sold. Continue reading →

Face-to-face networking event? Be sure you’re the one they remember

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In an age of short attention spans, the ability to connect face to face is more important than ever, Bernice Ross writes. Here’s how to make the most of your next networking opportunity. Continue reading →

Visual, auditory, kinesthetic: What processing style do you prefer?

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Want to make faster connections with clients and colleagues? Listen to the sensory language they use, and align with their preferred processing style, Bernice Ross suggests. Continue reading →

5 mindset secrets that help you think like a top producer

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A positive mental attitude is your best leverage, especially in a down market. Trainer Bernice Ross shares strategies to help you look on the bright side of every situation. Continue reading →

If you were selling a home, would you hire you as the listing agent?

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Thinking about selling a property of your own? Bernice Ross shares six reasons why you may not be the best choice to guide your own transaction. Continue reading →

The Grok meltdown: Cautionary AI lessons for every agent

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Human judgment isn’t optional when you’re working with AI tools, trainer Bernice Ross writes. It’s essential for understanding how they can go wrong, so you can protect your brand. Continue reading →