Ready to raise your price point? Here’s your luxury agent playbook

Whether you’re just starting out in real estate or trying to grow your business in a new direction, broker Joseph Santini shares tips for breaking into the luxury niche. Continue reading

How to close the real estate agent retirement gap

Real estate agents can and should expand their real estate retirement repertoire, Thomas Phelan writes, not only for their personal retirement future but to help their clients. Continue reading

Teams Spotlight: The Lisa Cozzi Team, Century 21 AllPoints Realty

With over 24 years of proven success, find out how Cozzi and her team adapt, strategize and execute, so clients win. Continue reading

Team Huddle: How this team blends longevity and innovation

Learn how Jennifer Mills Klatt’s Home Discovery Team stays focused and aligned with Melanie Klein’s overview of the team’s communication process. Continue reading

How to turn these 7 buyer objections into trust indicators

Instill confidence in your buyer clients when you come to them prepared to answer questions and offer reassurance, coach Darryl Davis writes. Continue reading

Love is blind, but FICO isn’t: Guiding couples with mismatched credit

Agents need to talk with buyer clients about credit and financing early in the process, Lindsey Harn writes, to avoid disappointment later. Continue reading

Realtor income edges up 4% despite market softening: NAR

The National Association of Realtors released its 2024 Member Profile on Wednesday, which revealed that its typical member earned a median gross income of $58,100 — up from $55,800 in 2023. Continue reading

3 social media lead gen lessons from the Trump vs. Powell drama

Capture attention and build relationships by helping your clients navigate the implications of headline-grabbing topics, Josh Ries writes. Continue reading

Las Vegas real estate pro finds pig’s head in mail after AI deal closing

A letter that accompanied the bloodied animal head sent to Agrippa CEO Blake Owens asserted that “‘AI’ is not going to replace brokers,” in a sign that it was likely sent by a broker who feels threatened by the new technology. Continue reading

Price adjustments are back: How to have tough conversations without losing the listing

Don’t fear having this conversation with your frustrated sellers, coach Darryl Davis writes. Putting it off too long costs your clients time, money and momentum. Continue reading