Trust is your competitive edge. Most agents earn it the wrong way

In a market with fewer clients and more competition, trust is the ultimate differentiator for real estate pros, Better Homes and Gardens President Ginger Wilcox writes. Continue reading

10 reasons you should live in your 1st investment property

In a market that is challenging even to the most experienced house flippers, living in your first real estate investment can provide the foundation for building lasting wealth, trainer Bernice Ross writes. Continue reading

Wants vs. commitment: How to know if your buyers are really ready

If your buyers seem to be getting cold feet, dig deeper and find their why so you can help them make the right decisions, coach Darryl Davis writes. Continue reading

‘Chaos is reigning’: Intel explores the varied ways tariffs sink deals

Agents and brokers who responded to the latest Inman Intel Index survey shared a broad range of stories detailing how tariffs are already spooking clients — and occasionally killing transactions. Continue reading

The story behind the story of NAR’s ‘no-commingling’ rule repeal

To repeal a rule that was only optional to begin with is not a repeal of anything, and based on its timing, it comes off as a desperate play for attention, Spencer Krull writes. Continue reading

Trending: Lessons in pride and building brand equity that lasts

As some brands scale back their Pride Month campaigns, others are doubling down on meaningful support. For real estate pros, the opportunity lies in showing up with purpose — and turning values into long-term brand equity. Continue reading

9 ways to show clients you appreciate them this summer

Don’t go silent this summer. Reach out to past clients, and show them you care with these strategies from coach Darryl Davis. Continue reading

How to talk with your clients about the economy: Now Streaming

Tune in to Inman Access as Jeff Tucker, principal economist at Windermere Real Estate, walks agents through client communication strategies. Continue reading

Compass scoops up Seattle luxury agent Brian D. Hopper

Hopper previously worked at Sotheby’s, and also spent many years working professionally as a firefighter. He joins Compass at a time of growth for the brokerage. Continue reading

Zillow isn’t backing down on remote work

At Fortune’s Workplace Innovation Summit, Zillow Chief People Officer Dan Spaulding praised the portal’s Cloud HQ and how it’s boosted employee productivity and morale. Continue reading