5 copy-and-paste emails that will wake up your database (and fill your listing pipeline)

These five emails start the right conversations with the right people, Jimmy Burgess writes, and they are cued up and ready to go to work for you right now. Continue reading

Take the wheel: 5 tips to steer your marketing in the right direction

Word of mouth is great, Stacey Ross Cohen writes, but in today’s ever-changing real estate landscape, a focused marketing plan is essential for long-term brand health. Continue reading

The anatomy of a viral real estate post (that also gets you clients)

Viral posts can generate attention, but the right ones also educate, connect and convert. Alyssa Stalker breaks down what makes content spread and still drives clients. Continue reading

Man attacks real estate agent at vacant property outside LA

On Thursday night, police responded to a report in the 1200 block of Butterfly Way in Banning, California, over an assault with a deadly weapon. The unidentified agent was under the impression the property was vacant, and had to go to the hospital. Continue reading

The 4 types of listing appointments you must have: Now Streaming

Real estate coach Darryl Davis offers insights for crafting a compelling listing conversation with a variety of client types. Continue reading

Massachusetts broker arrested, accused of embezzling $11.6M

Massachusetts broker Stephen D. Webster has been indicted for allegedly stealing $11.6 million from consumers and agents by diverting escrow funds into his business and personal accounts. Continue reading

Jason Oppenheim respects the Compass deal, but says he’s ‘not happy about it’

The Oppenheim Group owner shared thoughts on the state of the market and was jazzed up about upcoming seasons of “Selling Sunset” and “Selling the OC.” Continue reading

Get ready to get hit with a tsunami of real estate consolidation

From Compass’s horizontal acquisitions to Rocket’s vertical integration, Troy Palmquist looks at what’s driving M&A — and who might be next. Continue reading

The death of old-school SEO, and what it means for real estate

SEO is changing rapidly, and most agents are not prepared, Jeff Bernheisel writes. Get your SEO strategy out of the early 2000s and into 2025 with this agent’s pivot to purchase strategy. Continue reading