Anywhere expects preservation of brand ‘independence’ after Compass merger

Anywhere Real Estate’s Q3 earnings call was short and sweet — focusing on high-level performance indicators and reassuring Anywhere-affiliated agents of their future under Compass. Continue reading

AI was built to replace us — but it might end up freeing us

AI adoption in real estate is evolving fast, but its real progress comes from people — the agents, brokers and marketers shaping how the technology works with them. Continue reading

The rise of AI fakes could erode trust in real estate marketing

AI is changing how social media works and what we can trust. From fake engagement to TikTok’s political limbo and LinkedIn’s slowing growth, staying informed and adaptable is key to protecting your reach, reputation and relevance online. Continue reading

5 hot real estate technology trends

The real estate industry is evolving fast as AI, digital twins and smart technology redefine the buying and selling experience. These five trends show how innovation is driving efficiency, trust and smarter decision-making across every corner of the ma… Continue reading

Want AI to recommend you in online search? Do these 7 things

SEO isn’t dead, but generative engine optimization is changing the rules of engagement. Jimmy Burgess shares strategies to stand out online. Continue reading

AI key to growing Rocket, Redfin and Mr. Cooper under one roof

“The reason that we are so obsessed with this technology is because it helps us with every single aspect of our business,” Rocket CEO Varun Krishna says in detailing how AI will power growth. Continue reading

What’s More Important in Real Estate Today, AI or You?

AI can help enhance your image, knowledge, and consistency of message, but it’s you, your relationships, how well you communicate, and your local knowledge expertise that will determine if you are successful or not. Craig and Toby will break down… Continue reading

AI expert: Agents must harness AI or be replaced by those who do

The time is now to use existing artificial intelligence to your advantage, Kevin Hawkins writes in his new book. “You don’t have to worry about AI replacing you. You have to worry about agents using AI replacing you.” Continue reading

Zillow expands tech stack to include collaborative search

Zillow’s second product launch of the year includes collaborative search. Buyers can now invite family and friends to help them search and discuss listings through in-app messaging. Continue reading

Practical magic! How to use AI for real estate disclosures

Making AI part of your transaction process saves you time and money, while helping you focus on the tasks only you can do, new Inman contributor America Foy writes. Continue reading