Ahead of Mega Agent Camp, Keller Williams Head of Industry and Learning Jason Abrams talks artificial intelligence, social media and the continuing importance of fostering in-person connections. Continue reading
Executives at some of the nation’s largest brokerage networks painted a clearer picture of how they are bracing for potential changes to how the industry approaches commissions, private listings and AI. Continue reading
Instagram’s latest features may know you too well, and that could change how your content is seen (and shared) by your friends and target audience, digital marketer Jessi Healey writes. Continue reading
Real’s Drew Thompson outlines the new features of ChatGPT’s latest update and casts the vision for how it fits into your content plan. Continue reading
While rival Rocket Mortgage seeks to boost refis by becoming largest U.S. loan servicer, UWM CEO Mat Ishbia says AI, competitive pricing will help mortgage brokers compete for borrowers. Continue reading
A letter that accompanied the bloodied animal head sent to Agrippa CEO Blake Owens asserted that “‘AI’ is not going to replace brokers,” in a sign that it was likely sent by a broker who feels threatened by the new technology. Continue reading
From the portal you swear by to your favorite social media channel, tell us what tech is essential for the way you run your real estate business. Continue reading
You don’t need more ideas. You need a system that makes your ideas work for you. Amy Stockberger offers a framework and prompts for following up on conference season with the help of AI. Continue reading
Agents who use AI will replace those who don’t, but how do you use it the right way? Digital marketing expert Colin Hull shares strategies to help you leverage the productivity potential. Continue reading
The platform’s updated monetization policy targets repetitive, low-effort content, but agents who lean into authenticity can still thrive. Continue reading