Meet Areia, real estate’s ‘synthetic human,’ always-there agent avatar

An acronym for Autonomous Real Estate Intelligence Assistant, Areia assumes the look of a blond woman as it helps buyers peruse the market and sellers understand pricing strategy. Continue reading

This team will do 500+ deals in 2025. Take a look at their playbook

Tom Toole leads a 50-agent team in Philadelphia. On this episode, he breaks down his three lead pillar system, how he increased sphere deals by 42 percent in one year and the tech stack running it all. Continue reading

Prompts, portals and policy moves: Inman’s Top 5

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading

Don’t sleep on Google: 7 steps to get more 2026 recommendations

Google remains the place consumers verify credibility, research agents and confirm trust before making contact for the first time, Jimmy Burgess writes. Continue reading

Dunbar’s Number explains why average agents stay average

Anthropologist Robin Dunbar introduced the idea that humans can maintain stable, meaningful social relationships with only about 150 people. Here’s why that’s not enough to sustain a real estate business today. Continue reading

UWM bets on mortgage servicing with $1.3B Two Harbors acquisition

The all-stock deal to acquire the parent of RoundPoint Mortgage Servicing would nearly double UWM’s servicing portfolio to nearly $400 billion, if it closes as expected in Q2 2026. Continue reading

70% of digital transformations fail. The other 30% will redefine us

Mergers and acquisitions are big business in real estate, and technology plays a critical role, writes contributor Lauren Henss. The real game changer? Whether the organization can handle the merger swiftly. Continue reading

Binsr Inspect proves AI can improve transactions: Tech Review

The application uses sharp user interface design and AI to shrink data input and offer inspectors a number of ways to complete reports in less time, tech expert Craig Rowe writes. Continue reading

Analyst: Portals like Zillow face ‘long-term risk’ from Google real estate experiment

Google is displaying real estate listings as search results in some markets — prompting questions about IDX violations and analyst speculation about risks to the portals. Continue reading