Tag Archives: bernice ross

Transitions, eliminated positions, acquisitions: Inman’s Top 5

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Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading →

Stupid staging: What NOT to do if you actually want to sell

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Author and trainer Bernice Ross offers a laundry list of don’ts when it comes to preparing a home to hit the real estate market. Continue reading →

NAR’s Clear Cooperation Policy tweak: Inman’s Top 5

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Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading →

Real estate’s hottest hookups amid merger mania: The Download

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Compression trumps competition as real estate industry heavyweights look for their perfect partners and set themselves up for strength and success in the years ahead. Continue reading →

Ousted CEO speaks, merger rumors, DOJ weighs in: Top 5

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Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading →

The least effective way to brand your real estate business

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In today’s world of AI search and brokerage M&A, trainer Bernice Ross writes, branding your business with your name or your brokerage isn’t enough. Here’s what to do instead. Continue reading →

The Law of 3: A powerful marketing and branding tool for real estate

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Limiting alternatives, niches and more to three, trainer Bernice Ross writes, allows you to narrow your focus and make your branding, marketing and negotiations more effective. Continue reading →

A big week in M&A and the fate of Clear Cooperation: Inman’s Top 5

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Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading →

The homeowner affordability crisis is about to explode due to ‘TI’

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Soaring property tax and homeowners’ insurance costs have made homeownership less affordable than any time since the 1980s, Bernice Ross writes. Continue reading →

Your step-by-step referral-based real estate business blueprint

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Bernice Ross interviews Verl Workman, who provides insights from his new book to help agents and teams create leverage and generate “raving referrals.” Continue reading →