Tag Archives: Branding

8 things agents can do in August to boost productivity, commissions

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August isn’t downtime — it’s decision time, coach Darryl Davis writes. Decide what you’ll do now to set yourself up for success in the months ahead. Continue reading →

Avoid these 6 real estate branding mistakes

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How to identify and fix the common branding missteps that erode trust, confuse clients and stall your growth. Continue reading →

Everything old is new(?) again when it comes to marketing your listings

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As the industry continues to debate the way listings are marketed (or not) in the current climate, Troy Palmquist reflects on the potential move from digital to analog. Continue reading →

How to create a purpose-built brand for luxury real estate

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While creating a luxury personal brand for your real estate business, Rebecca Francis writes, don’t forget to stay true to your authentic self. Continue reading →

Huddle Up: How The Heyday Group is redefining team culture in Austin

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Melanie Klein shares how Austin’s Heyday Group is redefining team culture and leading with heart and harmony while building trust and brand momentum. Continue reading →

How to show up online without selling out: Visibility with integrity

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Showing up with integrity, clarity and authenticity allows you to build a brand that’s in alignment with your own experience, Debra Trappen writes. Continue reading →

10 tips for getting a great real estate agent headshot in 2025

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Develop know, like and trust recognition with a headshot that grabs attention for all the right reasons. Author Stacey Soleil shows you how. Continue reading →

Bernice Ross launches new take on investing with ‘The Investor Scoop’

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To bring the vision of The Investor Scoop to life, Ross has assembled a growing team of industry pros, longtime colleagues and fresh thinkers. This lineup will deliver a wide range of content, from tax tips and tech tools to credit strategies to legal … Continue reading →

How to define your target audience without losing existing business

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Build your brand around a location or property type you’re passionate about, Nick Schlekeway writes, and watch your business take off. Continue reading →