Tag Archives: Branding

CHALLENGE: Refresh your bio and headshot in 7 days

By | | Uncategorized
Comments Off on CHALLENGE: Refresh your bio and headshot in 7 days

There’s never been a better time to switch up your marketing and branding. Take this seven-day challenge to put your best face (and bio) forward. Continue reading →

How bad is it? A value-cost analysis of top marketing tools and tactics

By | | Uncategorized
Comments Off on How bad is it? A value-cost analysis of top marketing tools and tactics

When it comes to effectively marketing one’s personal brand, there are a number tools and tactics that might cost time, money, energy or repeat business, and therefore, it’s imperative to parse through what’s worth the investment and what’s not. Continue reading →

BHHS CEO Christy Budnick is ready to dive into the spring market

By | | Uncategorized
Comments Off on BHHS CEO Christy Budnick is ready to dive into the spring market

As “motivator and chief encourager” of Berkshire Hathaway HomeServices, Budnick said she’s bullish about the upcoming year. Agents who get down to business will thrive, she added. Continue reading →

Douglas Elliman releases Elliman Productions video and photo app

By | | Uncategorized
Comments Off on Douglas Elliman releases Elliman Productions video and photo app

Powered by Infinite Creator, Elliman Productions allows agents to capture photos and videos of listings on their smartphones and receive branded and edited content within 24 hours. Continue reading →

These marketing terms are officially cliched. Here’s what to write instead

By | | Uncategorized
Comments Off on These marketing terms are officially cliched. Here’s what to write instead

Consumers know that agents are famous for tweaking listing descriptions to lure them in to see the home. Avoid using these seven terms, and try these fresh alternatives instead Continue reading →

3 essentials for your all-hands-on-deck marketing meeting

By | | Uncategorized
Comments Off on 3 essentials for your all-hands-on-deck marketing meeting

There is no getting around the fact that your team’s marketing strategy needs an update. Here are three essential points to consider to adjust the sails for your brokerage messaging over the next few months. Continue reading →

3 ways to think longer-term marketing strategies

By | | Uncategorized
Comments Off on 3 ways to think longer-term marketing strategies

Let’s face it: It’s so easy to get caught up in the here and how and not worry about the long term. Marketing expert Molly Briscoe has some sage advice for thinking about your future pipeline. Continue reading →

8 challenges agents should be ready for when selling a luxury penthouse

By | | Uncategorized
Comments Off on 8 challenges agents should be ready for when selling a luxury penthouse

From dealing with co-op boards to undoing prior upgrades that weren’t up to code, these are the unique challenges luxury agents said can come up with a penthouse transaction. Continue reading →