Why independent brokerages matter more than ever amid real estate consolidation

Windermere’s OB Jacobi writes that it’s more important than ever to preserve independence and keep the industry vibrant, diverse and focused on the things that matter most. Continue reading

What is a 50-year mortgage? The pros and cons of Trump’s proposal

The proposal from Trump is a reminder that the industry must evolve, Darryl Davis writes, but evolution without diligence can lead to structural weakness. Continue reading

Leadershift: How brokers and team leaders can prepare for 2026

The market is poised for change. If you want to be part of what’s ahead, take a page from John Maxwell’s book “Leadershift.” Lori Muller shows you how. Continue reading

Stop freaking out about 50-year mortgages. They might save the housing market

A 50-year mortgage is not a financial trap, broker Holly Brink writes. It’s a tool that’s designed to give homebuyers more ways to win in today’s market. Continue reading

What’s driving multifamily’s market resurgence?

Real estate investing expert Michael Zaransky explains how the multifamily real estate market is recalibrating, driven by investor confidence, capital behavior and macroeconomic trends. Continue reading

How the 50-year mortgage could kill agent profitability

When equity grows more slowly, so does the seller pipeline, broker Josh Ries writes. For agents, that means more lead gen and longer timelines between transactions. Continue reading

3 essential AI prompts to make real estate writing easier than ever

Learn to quickly correspond, write property descriptions and create marketing collateral with these practical AI prompts for real estate from America Foy. Continue reading

7 lessons the Marines taught this CEO about running a brokerage

Sandilyn Burnett’s years in the service shaped how she runs her company today: with structure, accountability and an unwavering sense of duty, Josh Ries writes. Continue reading

Recruiting playbook: How to win agents (and keep them)

ERA President Alex Vidal welcomes recruiting season with tips for finding and keeping your strongest real estate team members. Continue reading

Stop losing deals: Ask ‘why?’ to find buyers who won’t back out

Asking the right questions that start with “why” can reveal your buyers’ true motivations and keep contracts from falling apart, writes broker Annette DeCicco. Continue reading