Tag Archives: Columns

Learning to lead: 5 practices that help moms thrive in real estate

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Working women often pay a “motherhood penalty” in their careers, writes CEO and contributor Dezireh Eyn, but with a shift in perspective, women can win instead. Continue reading →

How to turn up the volume and amplify your brand with podcasting

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Your voice is your brand, CEO Stacey Ross Cohen writes. Let it be heard when you make real estate podcasting part of a compelling content marketing strategy. Continue reading →

41 years, 8 lessons, 1 truth about real estate that never changes

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If you want to build a life and career worth smiling about, coach Darryl Davis writes, don’t just chase the newest app or lead system. Go back to the fundamentals. Continue reading →

8 reasons you should never recommend a 50-year mortgage

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A 50-year mortgage may look tempting to a cash-strapped homebuyer, trainer Bernice Ross writes, but the cons far outweigh the easier up-front and monthly payments. Continue reading →

Boomers may experience these brutal surprises when they move

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Boomers may have big problems when it comes time to sell, trainer Bernice Ross writes. Her personal experience comes with a warning for agents and their 55+ clients. Continue reading →

Are 50-year mortgages an affordability fix or a time bomb?

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This week on The Download, Inman contributors and staffers weigh in on the controversy surrounding President Trump’s 50-year mortgage idea. Continue reading →

5 copy-and-paste direct-mail campaigns that will fuel your best year ever in 2026

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Jimmy Mackin and Jimmy Burgess share simple tips for direct mail marketing campaigns: Send a letter, start a conversation, win the listing. Continue reading →

All about the Benjamins: 5 things to know before throwing money at real estate problems

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Your real estate budget isn’t built for brute-force spending, Josh Ries writes. It rewards clarity, consistency and thoughtful execution. Continue reading →

How to help senior real estate clients right-size with confidence

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Finance expert Sofia Nadjibi, MBA, shares how real estate professionals can transform the downsizing experience for senior homeowners by blending empathy, strategy and smart financing tools. Continue reading →

Welcome to the Senior Class: Downsizing with a home equity conversion mortgage

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Developer and contributor America Foy says agents are missing the boat when it comes to education on senior housing opportunities. The home equity conversion mortgage product is just one example. Continue reading →