How to use Instagram to generate more real estate leads in 2025

Improve your reach and land more leads with advice from Adam Morejon and Rick Guerrero on social media marketing that works. Continue reading

10 spring real estate content ideas for instant engagement, lead gen

New Inman contributor and marketing strategist Alyssa Stalker offers great ideas for stepping up your spring content marketing and drawing in buyers and sellers. Continue reading

Trending: Ownership shifts, joyful strategy and smarter reach

From TikTok uncertainty to Snapchat’s joy-driven ad strategy, Jessi Healey unpacks how platforms are reshaping visibility, engagement and emotional connection. Continue reading

From cold calls to social stardom with Atlanta’s Fernando Chavarria

If you wish to elevate your real estate business, do as Chavarria does, Rick Guerrero writes: Talk with people, connect on a human level and never let a chance slip away to show that you care. Continue reading

The website is just the start: SEO strategies for real estate

Marketing expert Jon Krabbe offers guidelines for ensuring that your website isn’t just beautiful — but also easy for potential clients to find. Continue reading

The proptech startup media guide: Strategically leverage paid media

Marci James’ Proptech Marketing Guide series concludes with strategies for building a more resilient marketing engine that can weather market fluctuations and competitive pressures. Continue reading

Trending: Mixed signals, faster Reels and evolving replies

From reposts and Reel replies to shifting platform priorities, Jessi Healey breaks down how social media is evolving—and what it means for visibility, strategy and control. Continue reading

Nimble enhances CRM with email marketing update

Nimble, a company that provides the real estate industry with software for creating and managing customer relationships, has launched an on-board email marketing feature to bolster its lineup of flexible business tools. Continue reading

It’s easier than you think: 10 simple steps to turn 1 listing into 4

A real estate professional’s ability to turn one listing into multiple transactions is what helps good agents become great agents, Jimmy Burgess writes. Continue reading

25 unique ways to cut brokerage costs (without killing growth)

Every dollar you keep is a dollar you don’t have to chase in sales, Chris Pollinger writes. The best brokerages don’t just earn more — they keep more. Continue reading