Tag Archives: content marketing

If your listing’s not selling, it’s not always price. It’s the positioning

By | | Uncategorized
Comments Off on If your listing’s not selling, it’s not always price. It’s the positioning

When a home is positioned correctly, marketing feels easy, Josh Ries writes. When it’s not, no amount of exposure will be able to fix it. Continue reading →

How I turn everyday market knowledge into scroll-stopping social content

By | | Uncategorized
Comments Off on How I turn everyday market knowledge into scroll-stopping social content

Social media isn’t about creating something new, luxury agent Latham Jenkins writes. It’s about documenting your market, your land and your lifestyle. Continue reading →

How top agents build a predictable pipeline instead of chasing leads

By | | Uncategorized
Comments Off on How top agents build a predictable pipeline instead of chasing leads

Focus on clear positioning, consistent content, strong relationships and simplified systems to build a business that attracts clients, Joe Killinger writes. Continue reading →

Olympic backlash and brand pivots spotlight the power of perception

By | | Uncategorized
Comments Off on Olympic backlash and brand pivots spotlight the power of perception

Culture is moving faster than ever, and perception can shift in minutes. Across sports, streaming, retail and content, one theme stands out: scrutiny. Here’s what that means for professionals navigating a cautious consumer and a hypervisible marketplac… Continue reading →

Rechat and Canva partner with new integration feature (EXCLUSIVE)

By | | Uncategorized
Comments Off on Rechat and Canva partner with new integration feature (EXCLUSIVE)

With the integration, Rechat will provide Canva directly with brokerage listing details, making the creation of marketing materials for agents and properties on the platform seamless. Continue reading →

90% of podcasts don’t last past 3 episodes. Here’s how to keep going

By | | Uncategorized
Comments Off on 90% of podcasts don’t last past 3 episodes. Here’s how to keep going

New contributor Tim Garrity shares tips for building your brand reputation and client relationships by staying consistent with your podcast. Continue reading →

NAR highlights unseen work of Realtors in new ad campaign

By | | Uncategorized
Comments Off on NAR highlights unseen work of Realtors in new ad campaign

The 1.47-million member organization seeks to show consumers that “agents who are Realtors do more than open doors” with its slate of new ads. Continue reading →

ChatGPT and Meta redraw the lines of reach and control

By | | Uncategorized
Comments Off on ChatGPT and Meta redraw the lines of reach and control

AI is no longer just a tool layered onto marketing. It’s restructuring how people discover brands, how platforms monetize attention and even how digital identities persist. From chatbot traffic that converts faster than Google to Meta’s messaging conso… Continue reading →

From content to closings: How social media drove $50M in mortgage production

By | | Uncategorized
Comments Off on From content to closings: How social media drove $50M in mortgage production

Rick Guerrero and Brandon “Bran the Mortgage Man” Brotsky discuss how a consistent personal branding strategy helped generate roughly $50 million in annual loan production directly from social media relationships. Continue reading →

7 AI tools that help agents do in hours what used to take days

By | | Uncategorized
Comments Off on 7 AI tools that help agents do in hours what used to take days

The real estate agents who are winning with technology right now are using it to remove friction and create efficiency, Jimmy Burgess writes. Continue reading →