HomeSmart joins brokerages in allowing agents to shift from NAR

The shift by HomeSmart and Realty One Group reflects growing skepticism about NAR’s three-way agreement and Phoenix Realtor’s announcement of MLS Choice in November. Continue reading

Illinois homebuyers file new class-action commission suit

The suit names Equity Realtors, HomeSmart International and Fathom Realty as defendants. It also describes NAR as a co-conspirator, but doesn’t name the organization as a defendant. Continue reading

The CEOs growing their businesses by using in-house systems

CEOs from RealtyONE, HomeSmart and LPT Realty have somehow managed to grow their businesses during this time of transition, largely by listening to their constituents and creating customized solutions, they told ICLV attendees. Continue reading

EXp captures top-producing team in New York’s Hudson Valley

The Virginia Corbett Home Team includes 16 agents and five staffers. The team’s move to eXp comes as brokerages across the U.S. compete for top talent. Continue reading

Knock partners with HomeSmart to roll out services in Baltimore

Baltimore puts Knock at 70 markets nationwide, up from 14 at the start of 2021. The tech-enabled home loan solutions platform will offer its full gamut of products to the region’s consumers. Continue reading

Is HomeSmart’s tech worth the switch? A look at its client-first app: Tech Review

HomeSmart Client is an app for buyers and sellers working with HomeSmart agents to search for homes, track sales and generally stay on top of their transaction. Continue reading

HomeSmart+ to offer referral income to agents

HomeSmart now offers a new model for referral income and retirement contributions. To participate in HomeSmart+’s revenue-sharing program, agents will forgo the company’s traditional 100 percent commission structure for an 80 percent model. Continue reading

Why team branding matters to find success in any market

When a potential buyer or seller sets out to find the right representation, being able to stand out from a sea of real estate professionals can often come down to an expertly branded real estate identity. Continue reading

Why you should choose the business model, not the brokerage model

The brokerage model is a fee structure. The business model is about operational excellence. It’s about the services, interactions, technology, marketing, and educational opportunities. Continue reading