Tag Archives: inman

How the growing buyer power shift is reshaping the real estate market

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The week on The Download: After years of frustration, homebuyers are finally back in the driver’s seat in many markets. Continue reading →

Here’s a simple formula for building a healthy, thriving business

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The way you handle your leads lifecycle must be optimized for a real estate business to be healthy and thriving. Jimmy Burgess shares the GNC formula that makes it work. Continue reading →

Zillow sued over allegedly ‘deceptive’ Flex agent tactics

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A homebuyer represented by the law firm involved in the Moehrl commission lawsuit is targeting Zillow in a new class-action case that alleges the listing portal has used “deceptive and illegal” practices to inflate homebuyer costs. Continue reading →

The No. 1 secret to not using ‘salesy’ scripts: Now Streaming

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Real estate coach Darryl Davis offers insights for communicating authentically without relying on over-produced, scripted talking points. Continue reading →

These are the states where homeowners will benefit most — and least — from new SALT cap

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Redfin’s latest analysis reveals the states where homeowners will benefit most from the new state and local tax (SALT) cap, which Congress raised from $10,000 to $40,000. Continue reading →

Robert Reffkin, mortgage moves, Serhant family: Inman’s Top 5

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Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading →

Bess Freedman on the market, private listings and 2026

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The New York City-headquartered firm has long thought of itself as a steady tortoise, CEO Bess Freedman told Inman recently, and during uncertain markets, that’s something that attracts real estate agents. Continue reading →

On ‘Education Day,’ buyers teach you what they really want: Step 4

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In Part 4 of her eight-part series, Cassie Walker Johnson shares a plan for “Education Day,” when buyers finally get to look at homes and figure out what features matter most. Continue reading →

AI isn’t here to replace agents. It’s here to make you faster, better

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As real estate moves further into the age of artificial intelligence, Lauren Henss writes, it requires a combination of tech and human connection to serve clients. Continue reading →

5 Back to Basics luxury real estate trends for 2025

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Luxury is changing, so luxury agents need to change as well. The Agency’s Rainy Hake Austin shares tips to help you home in on what luxury clients are looking for now. Continue reading →