Tag Archives: Jessi Healey

Meta lawsuits, Sora shutdown, X ad loss reveal the cost of engagement 

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The systems that once made visibility easy are under pressure. Here’s how that changes the way real estate professionals should approach content. Continue reading →

Instagram, Google and Disney reveal new discovery tools 

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From paywalled features to AI-curated search, platforms are tightening control over what gets seen and how users engage. Here’s how that shift is impacting visibility — and what real estate professionals should do about it. Continue reading →

AI, TikTok search and screen-free tech reveal a growing disconnect 

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From declining engagement to the rise of screen-free tech, new signals suggest a growing disconnect that marketers should pay attention to. Continue reading →

OpenAI backlash, McDonald’s memes and Ford’s F1 return show perception drives the conversation 

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From AI ethics debates to viral CEO moments, recent headlines reveal how quickly perception can shift online — and what real estate professionals can learn about trust, storytelling and platform risk. Continue reading →

ChatGPT and Meta redraw the lines of reach and control

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AI is no longer just a tool layered onto marketing. It’s restructuring how people discover brands, how platforms monetize attention and even how digital identities persist. From chatbot traffic that converts faster than Google to Meta’s messaging conso… Continue reading →

TikTok, Meta, local businesses — accountability pressure builds

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A landmark lawsuit is forcing courts to examine whether social media platforms can be held responsible for addictive design, even as TikTok’s U.S. transition introduces new uncertainty and Threads accelerates monetization. Continue reading →

Stranger Things in the feed: When audiences take control

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Stranger Things aren’t just happening on screen. They’re unfolding across social feeds, where audiences increasingly shape narratives in real time. From fandom-driven belief systems and breaking news cycles to platform shifts and AI-led discovery, part… Continue reading →

Why real estate marketing can’t afford distractions in 2026

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From tighter budgets to deeper AI integration, 2026 is shaping up to be a year of higher stakes for social and digital marketing. Marketing forecasts reveal where volatility is increasing, which trends still matter and why focus, trust and execution wi… Continue reading →

Connect with confidence in 2026: January is Social Media Month

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Love it or hate it, social media is part of generating business today. This month, we’ll provide real-world, actionable strategies that are working now. Continue reading →

This was the year real estate content had to earn attention

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In 2025, audiences stopped rewarding noise. From Google search behavior to Wrapped-style recaps, and backlash against rage bait and slop, the signals were clear: Attention had to be earned. Here’s what that shift means for real estate agents heading in… Continue reading →