I lost a listing to AI. Here’s how I’m making sure it never happens again

After a painful conversation with potential sellers, learn how broker Josh Ries renewed his commitment to personal communication. Continue reading

Here’s how to pivot when viral content turns to crickets

Find out how this Austin, Texas, agent switched gears when his viral content was no longer delivering the results he and his team needed. Continue reading

CMAs fall flat — this Spotify-inspired lead gen idea wins listings

Take a tip from the streaming platform’s Wrapped feature, Josh Ries writes, to show the value you’ve already provided throughout the year. Continue reading

You’re broke because you don’t track these 3 lead-gen metrics

When you start tracking these three lead-generation metrics, Josh Ries writes, you set yourself up for top performance in any market cycle. Continue reading

The 90-day restart your real estate pipeline needs

Broker and lead-gen consultant Josh Reis outlines the 5×3×90 Program, a zero-dollar way to restart a quiet real estate pipeline. Continue reading

5 ways to cut your marketing spend (without losing leads)

Josh Ries offers strategies to help you create a leaner, more efficient real estate business without cutting into your lead generation or hampering growth. Continue reading

TikTok is the most powerful lead gen tool you’re probably not using

Rick Guerrero speaks with digital marketing expert Josh Ries about the impact and potential of TikTok for real estate marketing and lead generation. Continue reading

3 social media lead gen lessons from the Trump vs. Powell drama

Capture attention and build relationships by helping your clients navigate the implications of headline-grabbing topics, Josh Ries writes. Continue reading

Gatekeeping, portal wars, ‘Armageddon’: Inman’s Top 5

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading

Speed-to-lead is not the same as speed-to-qualify

You have to earn the right to ask the hard questions, broker Josh Ries writes. Learn how to build rapport and relationship so that you can dig deeper. Continue reading